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X Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
San Bruno, CA, USA; New York, NY, USA.
Minimum qualifications: - Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing or similar fields (e.g., Growth, GTM).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications: - Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Experience working with a global mindset.
- Demonstrated success working cross-functionally with product management, sales/partnerships, marketing, PR, and creative teams in matrixed organizations, comprehending the needs of each team and gaining their buy-in to influence decisions and generate growth.
- Deep product ownership, identifying and resolving bugs, and real time problem solving during live events.
- Comfortable with ambiguity and developing insights-driven strategy, ideas, and recommendations with varying degrees of information.
- Ability to work on multiple projects in a fluid, results-oriented, dynamic environment.
About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In Core and Artist Marketing, our goal is to strengthen our product experiences within the YouTube main app to responsibly grow among key audiences. As a Product Marketing Manager, you will be a marketing guide defining YouTube's opportunity and positioning across different experiences by delivering insights-based strategies, crafting narratives, shaping product, and activating Go-To-Market. You will act as the link across functions and local, regional, and global teams. You will assist our Cultural Moments team, helping bring the world's biggest moments to life on YouTube.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $141000 - $205000 (USD) 15% bonus target equity benefits
Learn more about benefits at Google .
Responsibilities - Develop comprehensive product marketing strategies and execute integrated Go-To-Market (GTM) plans, from positioning to launch to drive awareness and adoption.
- Drive user research and market analysis to generate insights that shape product roadmaps and inform end-to-end marketing decisions.
- Navigate stakeholder networks across global and regional teams to ensure a consistent brand and user experience.
- Communicate strategic plans, campaign results, and key learnings to cross-functional partners and executive leadership.
- Manage relationships, workflows, and budgets with external creative and research agencies to support key marketing workstreams.
