Product Marketing Manager

Expedia Group, Inc.

$104K — $166K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in product marketing, portfolio marketing, or a related field.
  • Proven track record of influencing product strategy using customer insights.
  • Ability to effectively communicate with stakeholders at all organization levels.
  • Experience with account-based marketing techniques for driving growth.
  • Expertise in crafting impactful product positioning and go-to-market plans.
  • Strong storytelling skills to communicate product value clearly.
  • Collaborative mindset, effectively bridging teams to achieve common goals.

Responsibilities

  • Develop market and partner insights to guide product strategy.
  • Lead and execute go-to-market plans with cross-functional support.
  • Identify growth opportunities through collaboration with Product and Analytics teams.
  • Create feedback systems to enhance product positioning using customer experiences.
  • Plan and manage sales enablement materials and ongoing updates.
  • Develop compelling marketing assets like pitch decks for commercial engagement.

Benefits

  • Medical, dental, and vision coverage.
  • Paid time off and wellness support.
  • Travel reimbursement and discounts.
  • IATAN membership for travel professionals.
  • Employee Assistance Program for mental health support.
Full Job Description

Introduction to the Team:
Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world.

Make An Impact!

We are looking for a Product Marketing Manager who is skilled at understanding market and customer needs and leveraging that to influence product strategy and roadmap. You know how to build strategic go-to-market plans and execute on them with cross-functional teams to drive growth. You are commercial minded and have expertise working with enterprise sales to grow the business. 

Ready for your next challenge? Join our team of passionate product marketing professionals and grow your career.

The B2B Product Marketing Manager will be responsible for driving growth for a suite of products. Critical for success is a deep understanding of our customers’ business and their needs and to influence and optimize our product roadmap so we can bring more value.

In This Role You Will:

  • Develop deep market, partner, traveler and competitive insights to inform strategy and positioning of your product
  • Lead go-to-market roadmap planning, securing buy-in from leadership helping bring clarity and alignment
  • Identify key levers for product growth, working with Product, Commercial and Analytics teams
  • Build a feedback loop, that brings in experiences of our customers and from the field to help us iterate and improve our position
  • Plan and execute on commercial team readiness, developing materials and managing ongoing updates, in partnership with the Sales Enablement team
  • Create benefit-based marketing assets such as pitch decks and demos with compelling stories for commercial teams to engage partners

Working as a product marketer in a complex global organization, preferably in the B2B enterprise technology space, you are seeking a new place to employ your 5+ years in product marketing, strategy product management, portfolio marketing or a related discipline.

Experience and Qualifications:

  • Demonstrated ability to impact product strategy and roadmap, leveraging a deep understanding of customer needs.
  • Executive presence with the ability to influence stakeholders at all levels of a complex organization
  • Commercial minded, skilled at driving growth through a variety of approaches, including account-based marketing
  • Adept at authoring and implementing product positioning and go-to-market plans
  • Master storyteller who knows how to craft messaging that clearly communicates value to the audience
  • Curious mindset, relying on data and insights to make decisions and pushing boundaries to strive for excellence
  • Highly collaborative, serving as the glue to bring together teams, driving toward accountability, visibility and clarity in everything we do

The total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.


Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at .


Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request athttps://expedia.service-now.com/askeg?id=job_accommodation.

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