Broadcom

Product Marketing Manager, Competitive Intelligence

Broadcom$137K — $220K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years in competitive intelligence, product marketing, or related fields.
  • Experience in launching and marketing B2B enterprise security solutions.
  • Strong knowledge of the cybersecurity landscape, including areas like Zero Trust and DLP.
  • Exceptional ability to distill technical content into clear narratives.
  • Experience with marketing tools, CRM platforms, and analytics.

Responsibilities

  • Develop high-impact enablement content like battlecards and positioning guides.
  • Monitor market movements and translate insights into actionable intelligence.
  • Conduct training sessions for field teams and partners.
  • Provide on-demand competitive guidance for strategic accounts.
  • Create comprehensive resource bundles to facilitate sales enablement.

Benefits

  • Comprehensive health and wellness benefits.
  • Opportunities for professional growth in a leading technology environment.
  • Chance to work with a global leader in enterprise technology solutions.
  • Competitive compensation package.
Full Job Description

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Job Description:

Product Marketing Manager, Competitive Intelligence

Location: Palo Alto, CA or Austin, TX or Burlington, Mass - In Office
Team: Enterprise Security Group (ESG)
Experience Level: Mid (7-10+ years preferred)

Were seeking a motivated and creative Competitive Intelligence Product Marketing Manager to join the ESG product marketing team supporting the Symantec and Carbon Black brands. This role requires an adaptability to seek out success in a non-traditional go-to-market model, helping shape competitive programs for our Catalyst partner network and internal account teams.

Core Deliverables

  • Battlecards: Dynamic, automated guides for specific competitors and product lines.

  • Compete Kits: Comprehensive resource bundles for core product areas (e.g., Endpoint Security, Network Security, DLP, App Control) to simplify sales enablement.

  • Positioning Guides: Technical content designed to highlight strategic value and product differentiation.

  • Market Intelligence Updates: Actionable insights based on market movements and competitive news.

  • Sales Enablement Training: Recorded and live sessions to coach field teams and partners on competitive positioning.

  • Strategic Deal Support: On-demand, customized research and guidance for key renewals and new business opportunities.

Key Responsibilities

  • Competitive Enablement Content:
    Develop high-impact enablement content, including technical battlecards and positioning guides, that helps sellers focus on strategic value and product differentiation.

  • Market Intelligence & Strategic Insights:
    Monitor market movements and translate competitive news into actionable insights for sales, marketing, and product management teams to inform roadmap decisions.

  • Field & Partner Training:
    Conduct regular competitive enablement sessions and live training for Partners and internal field teams of varying technical aptitudes.

  • Strategic Deal Support:
    Provide on-demand deal support and custom competitive guidance for successful renewals of strategic accounts and new business acquisition.

Required Qualifications

  • Experience:

    • 7-10+ years of experience in competitive intelligence, product marketing, or an adjacent field.

    • Proven success in launching and marketing B2B enterprise security solutions.

  • Industry Knowledge:

    • Deep passion for competitive problem solving and familiarity with the cybersecurity landscape (e.g., Zero Trust, DLP, Endpoint Security and XDR).

  • Skills:

    • Exceptional ability to up-level technical content into conversational and succinct positioning.

    • Highly adaptable and comfortable working with minimal oversight in a fast-paced environment.

    • Ability to simplify complex concepts into clear and compelling narratives.

    • Proficiency in prompt engineering and AI productivity applications to automate CI research tasks, model competitive scenarios, and streamline cross-functional insight distribution.

    • Proficiency with marketing tools, CRM platforms, and analytics.

  • Collaboration:

    • Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams.

  • Education:

    • Bachelors degree in marketing, business, or a technical field; MBA or advanced degree preferred.

Preferred Qualifications

  • Familiarity with Broadcoms cybersecurity solutions or equivalent enterprise-grade security products.

  • Experience working with global teams and managing multiple stakeholders.

  • Certifications such as CISSP, CISM, or equivalent are a plus.

What We Offer

  • Competitive compensation package.

  • Comprehensive health and wellness benefits.

  • Opportunities for professional growth in a cutting-edge technology environment.

  • The chance to work with a global leader in enterprise technology solutions.

If youre a seasoned product marketing professional with a passion for cybersecurity and a drive to make a difference, we want to hear from you!

Apply now and join us in shaping the future of enterprise security.


Compensation and Benefits


The annual base salary range for this position is USD 137,500.00 To USD 220,000.00

As a valued member of our team, youll be eligible for a discretionary annual bonus and the opportunity to receive not only a competitive new hire equity grant, but also annual equity awards, connecting your success directly to the companys growth. All subject to relevant plan documents and award agreements.


Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.


About Broadcom

Broadcom Limited is a designer, developer and global supplier of a range of analog semiconductor devices with a focus on III-V based products. Its product portfolio is extensive and includes over 6,500 products that it sells into four primary target markets: wireless communications, wired infrastructure, industrial and automotive electronics, and consumer and computing peripherals. Applications for its products in these target markets include cellular phones, consumer appliances, data networking and telecommunications equipment, enterprise storage and servers, renewable energy and smart power grid applications, factory automation, displays, optical mice and printers. Its product portfolio ranges from simple discrete devices to complex sub-systems that include multiple device types and incorporate firmware for interface between digital systems. It also includes mechanical hardware that interfaces with optoelectronic or capacitive sensors.

Broadcom Careers

Join Broadcom—a leader in technological innovation and a beacon for professionals seeking transformative career opportunities. At Broadcom, we are committed to building a diverse team of talented individuals who are ready to drive innovation and lead the industry forward. Work You’ll Do At Broadcom, you will be part of a dynamic team that thrives on innovation and leadership. Our professionals are at the forefront of developing cutting-edge technologies that redefine how we connect and communicate. Your work will not only influence the direction of technology but also contribute to industries and communities globally. Broadcom offers a range of job opportunities that cater to different skills and career aspirations. From engineering to marketing, our positions are designed to challenge your professional growth while contributing significantly to our global success. Join Our Inclusive Culture Broadcom is dedicated to fostering an inclusive culture where diversity is celebrated, and every team member is valued. We believe that diverse perspectives lead to more innovative solutions. Our commitment to diversity training ensures that all employees have the opportunity to thrive. Internship Programs Start your career with a Broadcom internship. Our internships provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Broadcom are considered integral members of the team and are given responsibilities that challenge and enhance their academic learning. Professional Growth and Benefits Broadcom is deeply invested in the professional growth of its employees. We offer comprehensive benefits and resources to support both your professional and personal development. This includes competitive employment benefits, leadership training, and opportunities for career advancement. Networking and Career Development We encourage our employees to engage in networking and professional development activities that enhance their career paths. Broadcom’s expansive network of industry professionals provides a robust environment for growth and innovation. Employees are supported in their efforts to pursue certifications, attend workshops, and take part in leadership training to hone their expertise and advance their careers. Hiring Process Our hiring process is designed to identify and attract professionals who are passionate, curious, and driven. Starting with your resume submission, through to the interview stage, each step is an opportunity for us to learn about your strengths and for you to understand our company's values and vision. Explore Job Opportunities Whether you are seeking an entry-level position or a more senior role, Broadcom offers a range of opportunities to build a rewarding career. Explore the positions available and find where your skills and interests align with our needs. Stay Connected Join the Broadcom team and be part of a company that values innovation, leadership, and a commitment to quality. Search open positions that match your skills and interests. We look for individuals who are creative, solution-driven, and ready to contribute to our team’s success. SEARCH BROADCOM JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Broadcom. Join Broadcom and propel your career to new heights in an environment where your contributions lead to real-world solutions and success.
Learn more about Broadcom
Size
20,000 employees
Market Cap
$231.5 billion
Industry
Net Income
$3.9 billion
Founded
1991
5 Year Trend
+13.5%
Revenue
$24.6 billion
NASDAQ

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