What is Product Marketing at Coast?

Our Marketing team of 12 people is built around thoughtful experimentation: we test fast, learn quickly, and compound what works across channels. We care about strong positioning, crisp messaging, and building a generational brand that is loved by finance and operations leaders.

Product Marketing at Coast connects our customers, our product, and our growth strategy. We partner deeply with Product, Sales, Customer Success, and the rest of Marketing to position and launch products and drive adoption, expansion, and retention across the customer lifecycle.
About the Role

We're looking for a Product Marketing Manager to support product marketing for Coast's new products, starting with our spend management solution purpose-built for fleet businesses. You'll play a hands-on role in taking this product from the meaningful growth driver it is today into an even larger part of our business.

After this product, there will be many more coming this year to help launch and grow.

This role is ideal for a PMM who's eager to get closer to the ground floor. You'll develop deep expertise on our customers, market, and product. You'll help shape how we talk about spend management, how we package and sell it, and how we drive adoption and expansion across our base.

You will have real ownership in an environment where you'll help write the playbook in real time.
What to Expect

• Contribute to positioning and messaging that clearly articulates why Coast wins, and help ship it across all Coast channels, including the website, product communications, sales materials, integrated marketing campaigns, and customer lifecycle communications
• Led and support cross-functional product launches end-to-end, partnering with Product and Sales to build the narrative and drive internal readiness for our GTM approach
• Help build cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), using customer insights, product metrics, and performance data to increase adoption and revenue
• Enable Sales and Customer Success with pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion, and work with Revenue Operations teams to deploy these at the right time in the sales cycle
• Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars

Successful Outcomes

Your mission is to help make all of Coast's new products - starting with our corporate card - material drivers of Coast's growth by increasing their attach rate, revenue contribution, and retention.

To do this, you'll need to be successful in the areas below.

Drive adoption of the Coast corporate card

• Increase attach rate to our corporate card and other new products by coordinating up-sell and cross-sell campaigns through lifecycle marketing, sales enablement, and more
• Help revamp the upsell motion: contribute to defining the ideal path, creating lifecycle and in-product triggers, and building campaigns that generate qualified expansion opportunities
• Execute high-quality product launches for our new products across key channels (email, website, sales enablement, in-product, lifecycle)

Enable acquisition and activation with Revenue and Product partners

• Help refine positioning, messaging, and talk tracks across the funnel so customers hear one clear story. Do this in partnership with Sales leadership by analyzing discovery, objection handling, and proof points tied to the deals we want to win
• Translate this into updated sales decks, pitch narratives, competitive intelligence, and enablement materials that are adopted and contribute to measurable improvements (in booked demos and win rate)
• Support efforts to improve activation rate and ramp time by identifying drop-off points and partnering with Product, Sales, and Customer Success to address them

Foster customer obsession

• Build a strong understanding of our core personas and buying committees (finance and executives)
• Contribute to a durable system to surface success stories, testimonials, and claims related to all new products

Help define what we should do next

• Develop expertise in spend management and buyer insights, contributing to product roadmap and go-to-market decisions with real data

Requirements

• 2-4 years of experience, including at least 2 years in fintech. B2B SaaS or payments experience is a strong plus
• Experience supporting or contributing to new product launches. We need someone excited by new, ambiguous environments
• Strong instincts for messaging that resonates. You know how to leverage customer insights to craft compelling narratives around what your audience cares about
• Familiarity with lifecycle marketing: you've contributed to onboarding journeys, expansion campaigns, or retention strategies
• Solid cross-functional collaboration and project management skills: you can coordinate across Product, Sales, Marketing, and Customer Success teams
• Strong storytelling and comfort with data: you can turn complex features into simple, compelling value narratives, and you're comfortable navigating product data and performance metrics to inform decisions

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees. We expect the majority of the candidates who are offered roles at Coast to fall healthily within the range based on these factors.

• Salary range: $110,000-$140,000 annually
• Signing bonus
• Equity grant: commensurate with level determined at the discretion of the company, with meaningful potential upside given the company's early stage
• Benefits overview:
• Medical, dental, and vision insurance
• Unlimited paid time off (vacation, personal well-being, paid holidays)
• Paid parental leave
• $400 accessories allowance (a keyboard, mouse, headphones, etc.)
• Free lunch every Friday