Stillfront Group

Product Marketing Manager - BitLife Franchise

Stillfront Group • $80K — $120K *
Miami, FL 33186In-Person
Consumer Technology
5 - 7 years of experience
Reposted 2 days ago
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Job Overview by Ladders

Qualifications

  • Bachelor's degree or MBA in Marketing;
  • 5+ years of experience in gaming or entertainment marketing;
  • Proven record in driving product marketing strategies with measurable growth;
  • Strong analytical skills, familiar with mobile gaming metrics like LTV and ROAS;
  • Exceptional leadership and ability to collaborate across departments;
  • Genuine passion for gaming with knowledge of current industry trends.

Responsibilities

  • Define target audiences using data analytics and community feedback;
  • Implement user-first strategies to enhance player experience;
  • Conduct market research and competitive analysis for growth opportunities;
  • Develop compelling product positioning and brand narratives;
  • Design go-to-market strategies that effectively merge product features and user acquisition;
  • Create and execute marketing activation plans to drive organic growth;
  • Optimize marketing funnels and manage promotional content for app store visibility.

Benefits

  • Flexible remote/hybrid work environment;
  • Access to the latest tools and technologies;
  • Collaborative and innovative company culture;
  • Opportunity to work on high-impact marketing activations;
  • Gain valuable experience in a dynamic gaming industry.
Full Job Description
As the Product Marketing Manager for BitLife, you are the bridge between our developers and millions of 'Bitizens' worldwide. You are the visionary storyteller who transforms a Black Market Expansion or a Cult Leader Pack into a viral cultural moment. Owning the entire player journey, you'll navigate the lifecycle from the first ad impression to the 50th digital generation. You will execute and optimize the full-funnel strategies that keep BitLife at the top of the charts while aggressively expanding the franchise into new territories.

YOUR MISSION
  • Finding the "Perfect Life" (Product Market Fit)
    • The Census Taker: Define our target audiences using data analytics, user research and community feedback, figure out why 40% of our players are obsessed with becoming professional exorcists.
    • User-Centric Architect: Implement strategies that put the player first, whether they're trying to live to 120 or trying to get mauled by a hippo.
    • The Spy: Conduct deep-cover market research and competitive analysis to identify growth opportunities before the "other guys" even wake up.
    • The Storyteller: Develop product positioning and brand narratives that turn a simple text update into a "must-play" digital tragedy.
    • The Quality Controller: Support product development through testing and validation, ensuring the "Crime" tab is as addictive as a real life felony (but with fewer legal fees).
  • Launching the Chaos (Go-To-Market Strategy)
    • The Grand Architect: Design comprehensive marketing strategies that blend product features with UA elements seamlessly.
    • The Puppet Master: Craft and execute GTM plans focused on aggressive organic growth through high-impact marketing activations.
    • The Treasurer: Establish marketing budgets and success metrics. You're playing with "real" money now, don't gamble it all on a virtual horse race.
  • Spreading the Infection (Marketing Activations)
    • Growth Hacker: Drive user acquisition and retention through every channel imaginable. If it has a screen, BitLife should be on it.
    • The Hype Machine: Manage organic initiatives including live events, influencer partnerships, and referral systems that make players say, "You have to try this."
    • The Diplomat: Develop and execute collaboration strategies with influencers, major IPs, and brands. (Think: BitLife x [Redacted]?)
    • Voice of the Brand: Lead PR, social media, and "weird" marketing channels. If it's innovative, it's yours.
    • The General: Coordinate cross-functional strike teams across product, paid UA, data, and creative to ensure we're all marching to the same beat.
  • Winning the Game (Product Performance)
    • Funnel Mechanic: Optimize the UA funnel. Work with ASO and Creative teams to ensure our App Store page is more tempting than an "Inheritance" button.
    • Storefront Manager: Manage promotional content and in-app events to keep the App Stores looking fresh and chaotic.
    • The Negotiator: Secure "Featured" slots and seasonal promotions. We want the prime real estate on the App Store front page.
    • Creative Director: You'll harmonize creative assets from viral influencer memes to high-production traditional media ensuring the BitLife brand remains unmistakable, iconic, and globally consistent.
    • The Retention Specialist: Drive CRM strategy and lifecycle marketing. Your job is to keep players engagEded, whether they're a billionaire or a penniless street performer.
    • The High-Stakes Analyst: Prove the payoff. You'll measure the true impact of our marketing investments by presenting iron-clad data from Incrementality/Uplift Analysis and Brand Lift Studies to Marketing Mix Modeling (MMM). You don't just spend the budget, you justify every cent by showing exactly how it moves the needle on our global empire.

YOUR BACKSTORY
  • Bachelor's or MBA in Marketing with 5+ years of experience navigating the gaming or entertainment landscapes.
  • A proven history of executing product marketing strategies and activations that drive measurable growth.
  • Strong analytical skills with a deep understanding of mobile gaming metrics. You are comfortable translating LTV, retention curves, and ROAS into actionable marketing insights.
  • Exceptional leadership and cross-functional abilities. You know how to build bridges between developers, data scientists, and creative teams to keep a project moving forward.
  • A genuine passion for gaming. You stay current on industry trends and understand the psychological triggers that keep players engaged across all genres.

Department Marketing & User Acquisition Locations Miami Remote status Hybrid Studios Candywriter Employment types Permanent Employment contracts Full time

About Stillfront Group

Stillfront Group is a Swedish video game company that develops and publishes free-to-play games. The company's portfolio includes games in various genres, including strategy, simulation, and role-playing games. Stillfront Group's games are available on multiple platforms, including mobile devices and PC. The company has offices in Sweden, Germany, Malta, the United States, and the United Kingdom.
Learn more about Stillfront Group
Size
1,000 employees
Industry
Enterprise Technology
Net Income
$30 million
Founded
2007
5 Year Trend
+39%
Revenue
$274 million
* Ladders Estimates

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