ROLE OVERVIEWThe best breakthroughs in human history are being engineered in labs right now. But the infrastructure holding those labs back? Still stuck in spreadsheets, manual data entry, and siloed systems.
Benchling is changing that.
We're looking for a
Product Marketing Manager who can own the go-to-market strategy for how Benchling connects to the broader scientific ecosystem - spanning our data and instrument connectivity platform, automation workflows, analysis capabilities, API and integration tools, and the developer tools that let customers and partners extend Benchling to fit their workflows. This is also the foundation layer that takes scientists from instrument to insight and makes AI in drug discovery actually work - and you'll be the one telling that story.
This is an individual contributor role for someone who is both a world-class marketer
and technically credible enough to earn the trust of scientists, data and automation engineers, IT architects, and developer-savvy researchers. If you've shipped great products and you're excited by the idea of applying that craft to a mission that matters - this role was built for you.
RESPONSIBILITIES- Market strategy & positioning Define how Benchling wins in the scientific infrastructure space by articulating the value of Benchling as an integration backbone not just a workflow tool. Elevate our automation tools, analysis products, data model, APIs, event architecture, and governance capabilities into differentiated, enterprise-grade positioning.
- Messaging that converts: Translate technically complex capabilities - event-driven pipelines, SQL/API data access, in-platform analysis, and custom code environments - into sharp messaging that drives understanding and adoption.
- GTM execution: Own launches end-to-end. You'll lead upcoming releases across Platform, Ecosystem, and Automation and Analytics products, coordinating across Product, Sales, Solutions Consultants, and Customer Success to drive field readiness and market impact.
- Revenue impact: Develop quarterly and annual plans with clear metrics. Partner with Product on roadmap prioritization and with Sales on expansion plays - turning our products into a material and measurable revenue driver.
- Enablement that sticks: Build the strategy and execute on enablement assets that give Sales and Solutions teams the confidence to win competitive deals - including against deeply technical IT evaluators.
- Voice of the market: Be the internal expert on the competitive landscape, buyer pain points, and emerging trends spanning developer platform, scientific data management, lab automation systems, scientific analysis software, and AI in R&D. Feed those insights back into the product.
- Industry presence: Represent Benchling at conferences and industry events, and support strategic customer conversations in pre-sales settings alongside Product and Sales.
QUALIFICATIONS- 6+ years in product marketing, with a track record of owning GTM for enterprise B2B SaaS companies.
- Exceptional storyteller - Your storytelling and messaging ability will stop a VP of R&D in their tracks and your technical acumen earns the respect of a data architect.
- GTM operator - you've run launches at scale, built enablement programs, and have clear examples of marketing work that moved pipeline and revenue.
- Life sciences curiosity - you don't need a biology degree, but you're genuinely excited to learn the science and understand what makes these customers tick.
- Bachelor's or advanced degree in a technical field.
HOW WE WORKWe offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).
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