As Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing our go-to-market strategy for our software solutions. This position requires a strategic thinker who can translate complex technical capabilities into compelling value propositions that resonate with our target audience. You will be the bridge between our product team and our customer-facing teams, ensuring our messaging effectively communicates our value proposition and differentiators in the market.
Key ResponsibilitiesStrategic Planning and Execution
- Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
- Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
- Assist with the execution of marketing campaigns
- Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements
Customer and Market Intelligence
- Develop a deep understanding of customer pain points and needs through:
- Regular review and analysis of prospect calls
- Conducting win/loss analysis interviews
- Direct customer interviews to understand product value perception
- Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies
- Lead market research initiatives to identify emerging trends and opportunities
Sales and Customer Success Enablement
- Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis
- Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion
- Deliver training sessions to internal teams on new products, features, and competitive positioning
Performance Analysis and Reporting
- Establish and track key performance metrics for product marketing initiatives
- Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics
- Make data-driven recommendations for optimizing marketing strategies and tactics
RequirementsRequired Experience
- 4 years of product marketing experience, preferably in B2B SaaS
- Proven track record of successful product launches and go-to-market strategies
- Experience in developing and executing comprehensive marketing campaigns
- Strong background in sales enablement and customer success support
- Excellence in written and verbal communication
- Demonstrated ability to analyze data and derive actionable insights
Preferred Qualifications
- Experience in workforce analytics, productivity software, or related industries
- Experience with product marketing in high-growth SaaS companies
- Understanding of workforce productivity trends and digital transformation
BenefitsBenefits:
- Competitive compensation and benefits
- Position is remote within US
- Minimal travel
- Limited physical demands
This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company. If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you!
