Salesforce

Product Marketing Lead - TPMM & Release Marketing

Salesforce • $100K — $130K *
Indianapolis, IN 46227In-Person
Information Technology
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 5-7 years of product marketing experience, preferably in a technical capacity
  • Strong technical expertise with Salesforce orgs
  • Ability to translate complex product features into clear messaging
  • Demonstrated cross-functional influence in previous roles
  • Strong storytelling skills for demos that resonate with varied audiences
  • Experience in Solution Engineering is highly preferred
  • Familiarity with AI-assisted tools for automation is a bonus

Responsibilities

  • Own and execute the entire release marketing process, including coordination and readiness across departments
  • Build and maintain Salesforce demo orgs used at major events, ensuring smooth functionality
  • Create Booth Readiness Kits with detailed instructions for demos and SE coordination
  • Collaborate with Product Managers to confirm release dates and prioritize features effectively
  • Produce and manage diverse release content across multiple channels
  • Enhance internal communication of latest releases to field teams for maximum impact
  • Act as the liaison between multiple teams to ensure flawless demo execution at events

Benefits

  • Join a high-visibility role at major Salesforce events
  • Cross-functional collaboration with Product, Marketing, and Sales teams
  • Opportunity to shape how Sales Cloud is presented to the market
  • Work in a dynamic, innovative environment focused on product excellence
  • Potential to grow from a technical background into product marketing management
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

We9re looking for a technically fluent, customer-obsessed product marketer to lead our release marketing motion and own Sales Cloud9s Campground demo experiences at Salesforce events worldwide. This role sits at the intersection of Product, Marketing, and Sales Engineering - and requires someone who can build inside Salesforce orgs just as comfortably as they can write a release blog or prep SEs for a demo shift.

Key Responsibilities
  • Own end-to-end release marketing execution - including release calendars, GA readiness, launch coordination, and monthly/quarterly release updates - across Marketing, Product, and Sales Engineering teams
  • Build and maintain Salesforce demo orgs used across Campground booths and Tier 1 events (World Tour, TDX, Dreamforce), including scripting, org resets, and Chrome profile management
  • Author and maintain Booth Readiness Kits (BRKs) - demo scripts, shift logistics, SE onboarding materials - and manage SE staffing coordination across events
  • Partner deeply with PMs to understand what9s shipping each cycle, confirm GA dates, and coordinate feature prioritization across the portfolio - translating complex technical capabilities into clear, compelling messaging for Sales and SE audiences
  • Drive release content across channels - release blogs, newsroom articles, demo GIFs, social assets, and release web updates - in partnership with Content Marketing and Digital teams
  • Drive internal awareness of our latest releases with Sellers and CSMs through release highlights, Slack announcements, enablement assets, and readiness communications - ensuring field teams are equipped to speak to what9s new every release cycle
  • Serve as the connective tissue between PMM, Product, SE leadership, and Strategic Events to ensure flawless demo execution at every event


What We9re Looking For
  • Strong technical expertise building and managing inside Salesforce orgs
  • Strong demo storytelling ability - can showcase individual product features while weaving them into a bigger narrative that resonates with Sales and SE audiences
  • Product translation chops - demonstrates the ability to deeply understand products and translate complex technical capabilities into clear, compelling messaging
  • Cross-functional influence - proven ability to build strong relationships and influence without authority across Marketing, Product, and SE stakeholders
  • SE or technical background strongly preferred - a background in Solution Engineering is a real differentiator for this role; candidates coming from SE who want to grow into PMM are highly encouraged to apply
  • Bonus: Experience with AI-assisted tooling to automate routine maintenance and tracking

Why This Role

This is a high-visibility, high-impact role that sits at the center of how Sales Cloud goes to market at our biggest moments - Dreamforce, TDX, World Tour - and how we communicate what9s shipping every release cycle. You9ll work across the full PMM team, with Product, SE leadership, Strategic Events, and Content Marketing, making this one of the most cross-functional roles on the team.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

SEARCH SALESFORCE JOBS

Join Salesforce today and be part of a company that's shaping the future of technology, fostering a culture of innovation, and building a more equitable world.
Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Salesforce

More Information Technology Jobs

Find similar Product Marketing Lead - TPMM & Release Marketing jobs:

NationwideIndianapolis, IN