Veeam Software

Product Marketing Director, VCSP

Veeam Software$197K — $366K *
US-AnywhereRemote in United States
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, technology, or related field; MBA preferred
  • 10+ years of experience in product marketing, especially in B2B software or cloud services
  • Deep familiarity with VCSP/MSP ecosystem and partner business models
  • Proven ability to craft compelling multi-product messaging for diverse audiences
  • Strong executive presence and leadership with experience influencing senior stakeholders
  • Analytical mindset with the ability to define success metrics and interpret performance signals

Responsibilities

  • Represent Product Marketing in executive leadership forums
  • Diagnose growth and retention challenges in the VCSP market and develop actionable plans
  • Create and maintain VCSP-specific messaging and content frameworks
  • Collaborate with partner marketing for integrated VCSP solution campaigns
  • Orchestrate cross-functional teams for effective execution of marketing plans
  • Deliver enablement materials and training for VCSP partners
  • Capture insights and market intelligence for continuous improvement

Benefits

  • Unlimited paid time off and 12 paid holidays, including 4 global VeeaMe Days
  • Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
  • Comprehensive health coverage starting on the first day
  • Mental health support and digital wellness tools available
  • 401(k) retirement plan with company matching contributions
  • Support for fertility, adoption, and surrogacy
  • 24/7 virtual veterinary care at no cost
  • Legal services and identity protection options
  • Tax-advantaged spending accounts for healthcare and commuting
  • Opportunities for professional growth through learning resources and mentoring
Full Job Description
About the Role

Veeam, the global leader in data resilience, is seeking an accomplished product marketing leader to own the go-to-market strategy for our Veeam Cloud & Service Provider (VCSP) route to market. This role is responsible for driving VCSP growth and retention by shaping portfolio-level positioning, partner value messaging, and field execution across a broad set of Veeam offerings delivered through service providers.

Unlike a single-product PMM role, the VCSP Product Marketing leader will orchestrate an integrated narrative and content framework that enables partners to build profitable services using the Veeam portfolio. The portfolio includes (but not limited to) Veeam Data Platform, Veeam Data Cloud for Microsoft 365, Veeam Data Cloud Vault, Veeam for Kasten and future Resilience workloads as well as Data and AI trust capabilities and offerings for DSPM, Data Classification, privacy, compliance, governance and security. The successful candidate will bring deep familiarity with the VCSP/MSP ecosystem, strong executive presence, and a track record of translating data and partner insights into clear recommendations and measurable business outcomes for this unique route to market.

This is a Director-level individual contributor role with high visibility and significant cross-functional leadership expectations. The position reports to the VP of Product Marketing and partners closely with Product Management, Partner Marketing, Partner Business Management, and VCSP Sales. Location in the US can be remote or in-office depending on geography and business needs.
What You'll Do
  • Executive presence & leadership cadence: Represent Product Marketing in executive forums and leadership readouts; lead VCSP-focused QBR topics, articulate priorities, risks, and decisions needed, and drive ongoing accountability through repeatable operating rhythms and artifacts (quarterly plans, QBR narratives, stakeholder briefs).
  • Growth & retention strategy: Diagnose growth and retention challenges across the VCSP route to market, identify root causes using quantitative and qualitative inputs, and develop a prioritized, outcome-based plan in partnership with Sales, PBM, Partner Marketing, and Product Management.
  • Portfolio messaging, positioning & content framework: Build and maintain VCSP-specific positioning that translates product capabilities into partner and end-customer value (profitability, differentiation, operational efficiency, and resilience outcomes); establish a scalable content and narrative framework that ingests inputs from product PMMs and product teams and repackages them into partner-ready messaging, plays, and solution stories for partner marketing and field consumption.
  • Partner-facing go-to-market plays: Collaborate with partner marketing to create integrated VCSP solution plays and campaigns (e.g., backup as a service, M365 data protection services, ransomware recovery outcomes, vault/immutable storage, Kubernetes resilience), including value props, target segments, packaging guidance, and proof points.
  • Cross-functional execution: Serve as the central orchestrator across Product Management, Partner Marketing, Partner Business Management, and VCSP Sales to ensure plans are resourced, executed, and measured; operate effectively through influence in a matrixed environment, with a primary focus on aligning Product Management around prioritizing VCSP functionality in the roadmap.
  • Sales and partner enablement: Deliver VCSP-ready enablement (pitch frameworks, talk tracks, battlecards, partner solution briefs, FAQs, and training assets) to improve partner acquisition, activation, and expansion.
  • Insights, measurement & market intelligence: Partner with Partner Marketing to capture insights from VCSPs/MSPs, distributors/aggregators, the field, and customer outcomes, translating feedback into actionable recommendations for roadmap, packaging, programs, and messaging; define success metrics (pipeline, attach/upsell, retention, partner activation, service adoption), monitor performance and report to leadership with clear corrective actions; align packaging, licensing, and pricing with migration plays; and maintain awareness of competitive and ecosystem dynamics affecting VCSP partner economics and demand.
What You'll Bring
  • Education & travel: Bachelor's degree in business, marketing, technology, or a related field (MBA or equivalent advanced degree is a plus); willingness to travel for partner meetings, internal planning, and key industry events as required.
  • Experience & domain expertise: 10+ years of experience in product marketing, partner marketing, product management, or go-to-market roles within B2B software and/or cloud services, including meaningful, tenured experience in the VCSP/MSP ecosystem (cloud and service providers, managed services, channel-led GTM) with demonstrated understanding of partner business models, unit economics, and retention drivers.
  • Messaging & narrative skill: Proven ability to create compelling portfolio-level messaging for multi-product solutions and tailor narratives for both partner audiences and end-customer buying groups (technical through executive).
  • Executive presence & leadership: Strong executive presence with experience influencing senior stakeholders through structured, data-driven narratives; comfortable leading QBR discussions and recommending decisions.
  • Problem-solving & execution: Track record of diagnosing business problems, building an evidence-based point of view, and driving cross-functional execution to measurable outcomes, including hands-on content and enablement expertise (frameworks, plays, competitive positioning, sales/partner enablement) and comfort operating as an individual contributor.
  • Cross-functional collaboration: Experience collaborating across Product Management, Sales, Partner/Channel organizations, and Marketing teams in a global, matrixed environment, driving outcomes through influence rather than authority and operating comfortably in ambiguity.
  • Technical/market familiarity & analytical mindset: Familiarity with data resilience, backup and recovery, ransomware recovery, M365 data protection, cloud storage/immutability, and/or Kubernetes/data protection for modern applications is strongly preferred; analytical mindset with ability to define metrics, interpret performance signals, and communicate clear implications and actions


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What you'll get
  • Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
  • Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
  • Medical, dental, and vision coverage starting on your first day
  • Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
  • 401(k) retirement plan with company matching contributions
  • Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
  • AirVet: 24/7 virtual veterinary care at no cost
  • Legal services, identity protection, and supplemental health insurance options
  • Tax-advantaged spending accounts for healthcare, dependent care, and commuting
  • Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O'Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Compensation Transparency

Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.

In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.

U.S. Geographic Zones & Compensation Ranges (TTC / OTE)

Zone 1: San Francisco Bay Area, New York City Boroughs

$237,100-$440,200 USD

Zone 2: Washington, California (excluding San Francisco Bay Area)

$217,300-$403,400 USD

Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona

$197,500-$366,800 USD

Zone 4: All other US locations

$171,800-$319,100 USD

About Veeam Software

Veeam Software is a privately held information technology company that develops backup, disaster recovery and intelligent data management software for virtual, physical and multi-cloud infrastructures. The company's headquarters are in Baar, Switzerland, and it has offices in more than 30 countries. Veeam has more than 375,000 customers worldwide, including 82% of the Fortune 500 and 69% of the Global 2,000 enterprises. The company was founded in 2006 by Ratmir Timashev and Andrei Baronov.
Learn more about Veeam Software
Size
5,000 employees
Industry
Founded
2006

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