To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Marketing & Communications
Job Details
The Role
The Applications Product Marketing Management (Apps PMM) team covers eight core application businesses: Sales, Service, Marketing, Commerce, Field Service, Revenue Management, IT Service, and Contact Center. While each cloud owns deep product expertise, this role owns the layer above it: the cross-cloud, buyer-first solution narratives that connect those products into cohesive stories that a CIO, CFO, or COO actually buys, and that convert directly into pipeline.
The ideal candidate is equally fluent in messaging and demand generation, treating the two as a single discipline. You will also serve as Apps' single point of contact for cross-Salesforce initiatives, representing the portfolio in corporate campaigns, company-wide launches, and cross-BU programs run by Industries, Platform, or corporate Marketing.
This role offers broad portfolio visibility, regular exposure to leadership across Apps and corporate Marketing, and true ownership spanning message strategy and pipeline growth.
Key Responsibilities
Cross-Apps Solution Messaging: Own the master solution narratives for the Apps portfolio. Organize them by buyer persona, business challenge, and industry vertical rather than product line to answer "why Salesforce for my entire business, not just one team."
Use-Case Positioning: Build the cross-cloud use-case library for the highest-value scenarios enterprise buyers evaluate (e.g., agentic field service plus revenue optimization, connected service plus commerce). Ensure every narrative is defensible, grounded in customer data, and insulated from competition.
Buyer Journey Frameworks: Map messaging to how CIOs, CFOs, and COOs make purchasing decisions. Build the frameworks Cloud CMOs and field teams use to meet these executives where they are.
GTM Activation & Demand Generation: Turn solution narratives into high-impact pipeline assets: first-call decks, solution briefs, executive presentations, campaign frameworks, and field enablement. Partner directly with demand gen and campaigns teams, collaborate with the Drive Enablement Excellence and Global Campaigns guilds, and track how narrative choices impact pipeline and conversion.
Competitive Differentiation: Own cross-apps competitive positioning. Drive the core argument that Salesforce is the only enterprise agentic platform connecting the full front-to-back office, eliminating the cost and fragmentation of point-solution stacks. Operationalize this into proof points, battle cards, and objection-handling resources for sellers.
Cross-Salesforce Point of Contact: Represent Apps in corporate-level campaigns, company-wide launches, and cross-BU programs. Bring the right context back into Apps and ensure the portfolio shows up with one coordinated voice.
Skills and Experience
Experience: 10+ years in product or solution marketing within enterprise SaaS, with a proven track record marketing to multiple LOB buyers rather than just one persona or product line.
Solution-First Approach: Demonstrated success building use-case and solution narratives centered on customer problems rather than feature sets.
Demand Gen Fluency: Deep understanding of how narrative choices show up in campaign performance and pipeline, with experience working directly alongside demand gen partners to see campaigns through.
Enterprise Buying Knowledge: Fluency in enterprise buying dynamics, platform consolidation decisions, and how to position a multi-product portfolio coherently.
Influence Without Authority: Proven ability to navigate and succeed within a highly matrixed organization by building strong relationships across cloud PMM teams and cross-company stakeholders.
Communication: Exceptional written communication skills, with the versatility to write an executive narrative, a solution brief, and a battle card in the same unified voice.
AI Fluency: Strong understanding of what Agentforce and AI agents do, combined with a habit of personally using AI tools to work faster and produce sharper output.
Leadership Track Record: A history of taking on scope beyond the formal job description and a visible ambition to grow into broader marketing leadership roles.
Nice to Have
Experience spanning multiple product lines or clouds within a single company.
A professional background in consulting, revenue operations, or an LOB function prior to moving into marketing.
An MBA or equivalent analytical rigor.
