Cisco

Product Marketing Director (Hybrid)

Cisco$230K — $325K *
Information Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree plus 15 years or Master's degree plus 12 years of related experience.
  • Over 10 years of product marketing experience in cybersecurity.
  • At least 7 years of knowledge in security markets, including SIEM, SOC, and XDR.
  • Proven experience leading go-to-market strategies for enterprise security solutions.
  • Ability to create effective product positioning and sales enablement materials.
  • Experience collaborating within multi-product organizations.

Responsibilities

  • Lead the go-to-market strategy for Splunk Enterprise Security.
  • Drive product adoption and pipeline growth through differentiated marketing campaigns.
  • Translate product capabilities into compelling customer use cases.
  • Collaborate with cross-functional teams including product, marketing, and sales.
  • Utilize market insights and feedback to influence product roadmap priorities.
  • Shape the narrative positioning Splunk as a leader in security operations.

Benefits

  • Hybrid work model that balances on-site and remote collaboration.
  • Opportunities for professional development and upskilling.
  • Access to cutting-edge tools and resources in cybersecurity.
  • Supportive team environment focused on innovation.
Full Job Description
The application window is expected to close on: 08/21/2026
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

This position is a hybrid role, requiring the employee to work both onsite and remotely. Candidates should be comfortable with a flexible work arrangement that balances in-office collaboration and remote work. Specific onsite days and remote days will be coordinated with the team and manager.

Your Impact

Lead the go-to-market strategy for Splunk Enterprise Security, the industry-leading SIEM, driving adoption, pipeline acceleration, thought leadership, and revenue growth. Help shape the narrative that positions Splunk at the forefront of the agentic SOC while translating product capabilities into clear, compelling customer outcomes and use cases. You will partner across product, marketing, and sales teams to build impactful positioning, messaging, campaigns, launches, and sales enablement. Using market insights, customer feedback, competitive intelligence, and your own industry experience, you will help influence roadmap priorities and sharpen Splunk's differentiation in one of the most important shifts in security operations.

Minimum Qualifications

  • Bachelors + 15 years of related experience or Masters + 12 years of related experience


  • 10+ years of product marketing experience, including cybersecurity


  • 7+ years of building expertise in security markets, including SIEM, SOC, XDR, threat detection, and incident response, with strong understanding of agentic AI and security operations trends.


  • Experience leading go-to-market strategy and launch execution for enterprise security products or platforms.


  • Demonstrated ability developing product positioning, packaging, field enablement, and campaign materials for enterprise buyers.


  • Experience working across multi-product or cross-portfolio organizations.


Preferred Qualifications

  • Deep understanding of agentic security operations and SOC transformation trends.


  • Ability to translate complex technical capabilities into clear customer outcomes and differentiated market messaging.


  • Executive presence and experience advising senior leaders on market trends, competitive strategy, and go-to-market priorities.


  • Strong storytelling skills for analysts, sellers, customers, and cross-functional stakeholders.


  • Experience partnering with product management, sales, campaign, and portfolio marketing teams in large, complex environments.


About Cisco

Cisco Careers

Join the vibrant team at Cisco, a global leader in networking and cybersecurity solutions, where innovation and leadership thrive. Cisco offers a plethora of job opportunities that cater to a range of skills and experiences, making it an ideal place for both seasoned professionals and those seeking an internship to jumpstart their career. Work You’ll Do At Cisco, you’ll be part of a culture that values diversity, leadership, and professional growth. Engage in work that matters with a team that combines technology, creativity, and the power of human connection to redefine networking. Cisco’s commitment to innovation isn’t just about technology, but also about transforming the way we work and collaborate. Cisco’s employment philosophy supports career advancement and nurtures a leadership pipeline that is equipped with diversity training and opportunities for growth. Whether you’re applying your skills to drive our latest innovations or using our vast networking capabilities to solve complex problems, at Cisco, every role is impactful. Join Our Dynamic Team Explore job opportunities in areas ranging from engineering to marketing, sales to cybersecurity. Cisco is hiring individuals who are passionate, curious, and ready to drive change. Positions at Cisco offer competitive benefits, a supportive culture, and the chance to work with cutting-edge technology. Internship Programs Kickstart your career with a Cisco internship. Gain invaluable industry experience, enhance your resume, and build professional networks that last a lifetime. Our internships provide hands-on experience and the chance to work on projects that matter. Leadership and Development Cisco is committed to fostering leadership skills and providing employees with the training needed to succeed. Our leadership programs help you develop new skills, manage teams effectively, and lead with confidence. Cisco’s commitment to professional development ensures that your career path is as dynamic as our technologies. Benefits and Culture Cisco understands the importance of a balanced life. Our benefits package is designed to ensure that our team members are healthy, happy, and secure. At Cisco, you’ll find a supportive culture that encourages open communication, teamwork, and mutual respect. Stay Connected Join Cisco’s Talent Network Stay informed about new positions that match your skills and interests. At Cisco, we value the curiosity and unique perspectives of our team members. Subscribe to receive personalized job alerts and insider tips directly from our hiring managers. Explore Cisco Jobs Ready to advance your career at Cisco? Search open positions, prepare your resume, and get ready for an interview that could lead to your next big opportunity. At Cisco, we’re not just filling positions—we’re investing in leaders. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Cisco.
Learn more about Cisco
Size
79,500 employees
Market Cap
$194.5 billion
Industry
Net Income
$10.1 billion
Founded
2014
5 Year Trend
+1.4%
Revenue
$48 billion
NASDAQ

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