The Director, Global Commercial Planning and Strategy – Rare Disease, will work closely with the Executive Director; Global Strategic Customer Engagement in advancing Regeneron’s Rare Disease strategic planning and execution. The scope of the role will include coordination across partners, functions, indications, development areas and regions. The Director will integrate and coordinate a unified Regeneron based view and approach across business planning, global and market brand strategies and strategic projects. The leader will work with the VP, Global Rare Disease CBU Head and the REGN CBU leaders to assure effective integration of Commercial and Regeneron goals and objectives.

This role will report to the Executive Director, Global Rare Disease Strategic Customer Engagement and will execute responsibilities while closely collaborating across Business Unit leads, international teams (e.g., U.S. Japan, EU), key internal functions and the alliance partner.

• Remote with the ability to travel 30%

Global Brand Marketing:

• Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
• Develop and implement global commercial/marketing activities such as core branded materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting
• Develop communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs
• Benchmarks against competitors and proposes corrective actions where appropriate
• Continually reviews and consolidates competitive intelligence and customer insights

Execution of Brand Strategy:

• Ensures close relationship with affiliates and strong understanding of local market dynamics
• Works with partner agencies in driving the core campaign and materials
• Drives local alignment with global brand strategy & initiatives
• Supports affiliate teams with the roll out of global marketing plans and programs
• Works with affiliates to identify key performance drivers and align on priority scenarios
• Develop KPIs to measure impact of global marketing activities
• Tracks functional execution of KPIs to deliver the global brand strategy
• Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities

Market Insights:

• Supports the development of the market research plan and acts as the marketing point for identified market research projects
• Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey. Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
• Develop meaningful actionable insights that reflect the needs of all key customer groups
• Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
• Monitors the product life cycle landscape to ensure awareness of new insights
• Develop in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen

Cross Functional collaboration:

• Ensures strong cross functional engagement and collaboration with all members of the Global cross functional team, specifically with medical affairs colleagues and with the Global Brand Team in the development and implementation of global programs and activities
• Proactively seeks affiliate engagement and the sharing of best practices across the organization

• Master's degree, ideally in a scientific discipline with 12+ years of progressive consulting and industry/relevant professional experience; including pharmaceutical/biotech related experience. Fully understands biotech development and commercialization processes.
• Strong analytic skills, learning agility, excellent verbal and written communication skills. Comfortable in presenting and gaining support from C-suite executives.
• Experience in developing compelling business cases, marketing tactics, portfolio assessments and strategic recommendations.
• Strong project and process management skills (including spreadsheet and ppt skills) along with the ability to work on multiple tasks simultaneously.
• Prior U.S. or global commercial strategy development experience; candidate must possess solid knowledge of U.S. and global (top 10) biotech based commercial strategies, launch planning and reimbursement systems

Salary Range (annually)