Location: New York City (Hybrid)
Salary Range: $140,000-$160,000/year
Employment Type: Full-time
What You'll OwnYou'll have end-to-end ownership of RealSelf's provider growth product area, including:
- Provider tools and monetization surfaces - profiles, leads, and reputation.
- How consumers discover and connect with the right provider for them.
- Advertising and booking product decisions where they intersect with provider growth.
You won't do this alone - but you'll be accountable for provider growth strategy, prioritization, and outcomes within your area.
Key Responsibilities- Define and drive the roadmap for provider growth, in partnership with the VP of Product, Head of Sales, Data Analytics Lead, and Head of Engineering.
- Translate strategy into clear product requirements, specs, and execution plans.
- Own roadmap prioritization across provider and provider-facing consumer initiatives.
- Partner with our UX agency to ensure designs meet real user needs and business goals.
- Use data, experimentation, and research to inform decisions and influence stakeholders.
- Collaborate closely with engineering to ship continuously - A/B tests, features, and platform improvements.
- Shape how AI, search, personalization, and recommendations show up in provider discovery and matching.
- Bring product discipline to your area without slowing momentum.
- Partner with Sales on go-to-market for new provider-facing capabilities.
Success MetricsYou won't own growth alone, but you'll build the product foundation that enables it. You'll be most accountable for driving:
- Provider revenue driven by leads and bookings.
- Conversion from consumer discovery to qualified provider leads.
- Provider tool adoption and satisfaction.
If You're Wildly Successful After 12 Months- Providers see RealSelf as a meaningful, growing revenue channel.
- Provider tools feel intuitive and drive measurable lead and booking growth.
- Consumers reliably find and connect with the right provider for their needs.
- Your roadmap is clear, focused, and grounded in data.
Team & Environment- 16 engineers (frontend, backend, full-stack), DevOps, and data engineers.
- Dedicated data analysts and external data governance support.
- UX design via a capable agency.
- Reports to the VP of Product; partners closely with Sales, UX, Analytics and Engineering leadership.
- No TPM, no dedicated researcher, this role is scrappy and may need to wear multiple hats.
- High autonomy, fast iteration, curious, strong opinions backed by data.
Requirements- 4+ years of product management experience on complex products.
- Experience with two-sided marketplaces.
- Comfort operating across consumer and B2B (provider-facing) use cases.
- Experience building or evolving trust-heavy products.
- Strong instincts around search, recommendations, personalization, or AI-powered experiences.
- Comfort operating as a lead or solo PM in ambiguous environments.
- Excellent written and verbal communication - especially when pushing back with data.
- Track record of shipping and learning fast, with a strong experimentation mindset.
- Bonus qualities: background in healthcare or regulated environments.
Perks & Benefits- You'll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
- Health benefits: We offer comprehensive benefits for medical, dental and vision - 100% paid for by RealSelf at the employee level.
- Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent.
- 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
- Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience's shoes. That's why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer.
- Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays + no work on your birthday!
- Hybrid NYC office: We recognize that there's no one size fits all with office culture. That's why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.
*Compensation will be evaluated based on experience.
More About RealSelf- Beautymatter: RealSelf's New "Omnichannel Content Flywheel" Is Quickly Paying Off
- Forbes: Inside RealSelf's Rebrand
- Adweek: Cosmetic Surgery Platform RealSelf Appoints New CEO to Spur Editorial Expansion
- Tech Crunch: RealSelf, a community for cosmetic treatments, raises $40 million
