eBay

Product Manager, CRM Communications

eBay$92K — $162K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of experience in product, growth marketing, business, or consulting roles focused on customer conversion and performance optimization
  • 2+ years in e-commerce or marketplace environments, preferably with marketplace experience
  • Experience with performance-based lifecycle communications including email, push, and in-app messaging
  • Strong understanding of experimentation methods, including designing hypotheses and running A/B tests
  • Proficient in data analysis and defining success metrics
  • Highly organized, with strong attention to detail and results-driven mindset
  • Familiarity with CRM, marketing automation, and experimentation platforms

Responsibilities

  • Identify and leverage opportunities to enhance conversion performance across communications
  • Lead end-to-end experimentation efforts, from hypothesis development to test execution
  • Implement customer experience improvements based on data insights
  • Develop and manage detailed project plans across multiple workstreams
  • Proactively surface risks and maintain supporting project documentation
  • Measure results against KPIs and make informed recommendations
  • Collect and analyze feedback, performance data, and market research for future innovations

Benefits

  • Comprehensive medical, financial, and paid time off benefits
  • 401(k) eligibility and various forms of parental leave
  • Opportunity to work in a diverse, inclusive environment
  • Employee stock options and target bonuses
  • Commitment to digital accessibility for all employees
Full Job Description
About the team and the role:

We are seeking a highly driven and proactive Product Manager to join eBay's Conversion Programs team. In this role, you will take charge of and develop customer-facing communications that drive conversion, revenue, and sustained customer engagement.

You will be responsible for crafting and delivering the strategy for a multimillion-dollar communications portfolio passionate about Email, Push Notifications, and Native Hub Notifications. You will innovate on how and when we engage customers across the funnel, using experimentation and data to continuously improve outcomes.

What you will accomplish:
  • Own and execute the product roadmap in close partnership with Engineering, Data Science, and Design
  • Drive operational excellence by identifying opportunities to increase experimentation velocity and improve cross-functional collaboration
  • Identify and size opportunities to enhance the portfolio, using data to forecast business impact and prioritize initiatives
  • Develop and lead A/B tests, including hypothesis development, experiment setup, and KPI definition
  • Author clear product requirements (PRDs) and partner with Engineering to deliver high-quality execution
  • Develop and maintain project plans, lead dependencies, and ensure teams are aligned and execution-ready
  • Measure performance against KPIs and provide data-driven recommendations on scaling and optimization
  • Continuously collect insights through customer feedback, market research, competitor analysis, and industry trends to inform product innovation


What you will bring:
  • 4+ years of experience in product management, business strategy, consulting, or growth marketing, with a focus on customer conversion; 2+ years in e-commerce required
  • Validated experience owning and optimizing performance-based communications (email, push, in-app, or similar), including audience strategy, trigger logic, messaging, and measurement
  • Deep understanding of UI/UX and key design principles across email, push, in-app notification or similar
  • Marketplace experience (e.g., Uber, Airbnb, LinkedIn) strongly preferred
  • Confirmed experience partnering closely with Engineering teams (front-end and back-end) using Agile methodologies; strong technical understanding of building products and communications from the ground up
  • Proven ability to execute with precision and deliver high-quality experiences in a fast-paced, iterative environment
  • Track record of successfully leading complex, cross-functional initiatives end-to-end
  • Experience developing and optimizing performance-driven email and notification campaigns within e-commerce environments


Additional Details

The base pay range for this position is expected in the range below:
$92,400 - $162,900

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

About eBay

As a leader in automotive ecommerce, eBay Motors brings you millions of potential customers. Our new simplified listing plans give you unmatched levels of customization and control. So whether you're listing twenty cars a month or an entire lot, you know you're getting the value that you deserve.

eBay Careers

Joining eBay’s dynamic team offers more than just job opportunities; it’s a chance to be part of a global marketplace that values innovation, leadership, and diversity. As a leader in online retail, eBay provides a platform where ambitions flourish and career growth is fostered through comprehensive diversity training and professional development. Work You’ll Do At eBay, we empower you to drive your career path forward with a range of employment options, from internships to full-time positions. Our culture thrives on innovation and the pursuit of excellence in the digital commerce landscape. By joining our team, you’ll collaborate with skilled professionals who are adept at blending technology and creativity to achieve high-impact results. Explore eBay’s Diverse Opportunities Whether you’re starting out with an internship or seeking a leadership role, eBay’s global presence offers vast opportunities for professional growth and networking. Our commitment to diversity and inclusive culture allows every team member to feel valued and motivated. Innovate and Lead At eBay, every position contributes to our mission of creating a more connected and seamless e-commerce experience. We encourage our team to lead projects that challenge the status quo and promote innovation. With eBay, you’re not just filling a role; you’re part of a pioneering company that’s continually reshaping the world of online retail. Benefits and Growth eBay is dedicated to the well-being and development of our employees. We offer competitive benefits, leadership training, and opportunities for career advancement. Investing in our team’s growth is paramount, as they are the driving force behind our success. Join Our Team Ready to take the next step in your career? Explore the job opportunities at eBay where your skills and creativity can shine. We are hiring individuals who are passionate, curious, and eager to drive change in the e-commerce industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights available through our eBay Careers Blog. Personalize your experience by subscribing to job alert emails that match your career interests and skills. Apply Now Start your journey with eBay today. Search open positions that align with your professional aspirations and submit your resume. Our interview process is designed to understand your capabilities and potential to grow with us. Join eBay and be part of a team that’s committed to creating impactful change in the marketplace. Discover the opportunities waiting for you at eBay – a place where your career can thrive in an environment of innovation and leadership.
Learn more about eBay
Size
10,800 employees
Market Cap
$21.7 billion
Industry
Net Income
$5.6 billion
Founded
1995
5 Year Trend
+2.3%
Revenue
$10.7 billion
NASDAQ

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