Job Function: Marketing
Job Sub Function: Multi-Family Marketing
Job Category:People Leader
All Job Posting Locations:Horsham, Pennsylvania, United States of America
Job Description:Johnson & Johnson is recruiting for a Product Director, Professional Promotion, IMAAVY, located in Horsham, PA.
About Innovative MedicineOur expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
Role OverviewJohnson & Johnson Innovative Medicine is seeking a Product Director, Professional Promotion to lead U.S. healthcare professional (HCP) marketing for IMAAVY (nipocalimab) in warm autoimmune hemolytic anemia (wAIHA).
This strategic leadership role is responsible for developing and executing professional promotion strategies that drive disease awareness, customer activation and brand adoption. This is a critical position on the IMAAVY marketing team and will report to the Group Product Director, IMAAVY Market Development.
Key Responsibilities:- Lead HCP marketing strategy and execution for IMAAVY in the wAIHA indication
- Develop integrated promotional campaigns and educational initiatives that support brand objectives and customer needs
- Drive omnichannel engagement across personal, digital, congress and peer-to-peer channels
- Partner with cross-functional teams to develop compliant promotional materials and initiatives, ensuring strategic alignment and effective navigation of the CAC process
- Leverage insights, analytics, and market research to optimize business performance and customer engagement
- Lead agency partners and manage key marketing initiatives from strategy through execution
This is not a comprehensive listing of job functions. Responsibilities may change based on brand needs and development timelines.
We believe the values that guide our decision making are guided by Our Credo, and this challenges us to put the needs and well-being of the people we serve first.
QualificationsEducation:- Bachelor's degree required; a post-graduate degree (e.g., MBA, MS) is preferred.
Experience and Skills:Required:- A minimum of 7 years of pharmaceutical, healthcare or related commercial experience, including at least 5 years of experience in marketing, sales, or commercial strategy.
- Demonstrated success leading cross-functional initiatives in matrixed environment.
- Strong strategic, analytical, communication, and project leadership skills.
Preferred:- Experience in immunology, hematology, or rare disease.
- Field sales experience preferred.
Other:- This role is based in Horsham, PA and requires up to 25% travel.
Required Skills: Preferred Skills:Brand Positioning Strategy, Collaborative Selling, Commercial Awareness, Content Marketing, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Developing Others, Digital Marketing Platforms, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Innovation, Leadership, Operations Management, Performance Measurement, Sales Promotions, Succession Planning, Tactical Planning
