Job Function: Marketing
Job Sub Function: Product Management
Job Category:People Leader
All Job Posting Locations:Horsham, Pennsylvania, United States of America
Job Description:Johnson & Johnson Innovative Medicine is recruiting for a Group Product Director, Gastroenterology Marketing located in Horsham, PA.
About the Role:The Group Product Director, Gastroenterology, will join and lead a highly capable marketing team composed of dedicated and passionate individuals. This position will be responsible for leading a team accountable for the Professional marketing efforts for Gastroenterology. This role will act as a leader in the Immunology marketing team and will report directly to the Director of Marketing. The individual in this position will have responsibility for shaping the HCP Marketing strategy, Professional Promotion and Medical Education. The Group Product Director must develop, retain, and motivate direct reports. Responsible for the development of all employees within team by supporting the development of Human Resources Planning (HRP) programs including management development and training to meet current and future business needs. Provide an environment which encourages the company's commitment to equal employment opportunity and the value of a diverse work force. This person will be accountable for meeting key strategic imperatives of the brand and contributing to revenue performance in the U.S. to meet and exceed share goals. Gastroenterology is a highly visible asset in the J&J Immunology portfolio of products, and this position will create a significant career opportunity. This individual must demonstrate strong leadership presence through influencing without authority with high-level management, attention to detail, and excellent strategic thinking. This position requires extensive interactions with multiple stakeholders.
Key Responsibilities:
- Develop, retain, and motivate a high-performance marketing team in a fast-paced environment.
- Lead strategy and execution of HCP marketing strategies, positioning, messaging and tactics to drive performance of Gastroenterology across critical Field team Personal Promotion assets, including the Interactive Visual Aid, and Non-Personal Promotion, incl. websites and HCP Media plan assets.
- Lead in partnership with the Thought Leader Liaison team the relationship management for Key Opinion Leaders and strategy and execution of professional education efforts through Peer-to-Peer programming and advisory boards.
- Ensure strong partnership with sales leadership and Learning Excellence teams to plan and execute regular field trainings to ensure field team readiness on strategy and new data execution.
- Work closely with the Commercial Excellence team to translate data into meaningful insights that shape strategy.
- Play a critical role partnering with cross functional partners including Medical Affairs, Global Marketing, Finance, Sales and cross-franchise marketing to identify new differentiation opportunities and develop plans and tactics for the U.S. business and develop plans for translating clinical data into commercial opportunities
- Build relationships and work effectively with external agencies and key internal partners to ensure prioritized successful tactical execution.
- Partner with legal, medical, regulatory & HCC to obtain approval of marketing materials.
- Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans regarding Gastroenterology data, competitor activities, market events and more; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan
- We believe the values that guide our decision-making are guided by Our Credo, and this challenges us to put the needs and well-being of the people we serve first
This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.
Qualifications:- B.A./B.S. is required. An MBA or other related advanced degree is preferred.
- A minimum of 10 years of commercial or related business experience, of which at least 5 years of successful pharmaceutical marketing
- People leadership experience required
- Candidate must have a demonstrated track record of business results, storytelling competencies and a comfort in trying new things
- Strong learning agility and command of clinical data preferred
- Ability to influence large/diverse teams without direct authority is required.
- Strong verbal, written and executive communication skills are required along with demonstrated presentation skills
- Sales or Sales leadership experience is preferred
- Agency/ vendor relationship management required
- Demonstrated success partnering with sales teams is preferred
- Must have a strong sense of urgency and big picture orientation with attention to detail
- Continual assessment of the competitive landscape to inform strategic choices
- Must be innovative, proactive, and strong analytically with excellent overall business acumen.
- Excellent leadership, decision-making process, and ability to influence with a heightened ability to collaborate and work with a team to deliver results
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time preferred
- Experience building team AI literacy and confidence, reinforcing trusted, responsible AI use and sound judgment in applying AI-enabled insight preferred
- This role is based in Horsham, PA (3 days/week) and may require up to 20% domestic travel
Required Skills: Preferred Skills:Agile Leadership, Brand Marketing, Brand Positioning Strategy, Continuous Improvement, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Fact-Based Decision Making, Financial Analysis, Inclusive Leadership, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Succession Planning
