Ubisoft

Product Director - Mkg

Ubisoft$110K — $130K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Relevant university degree or technical training.
  • 7-10 years' experience in game production marketing, with a preference for multiplayer and live-service games.
  • Demonstrated leadership skills.
  • Strong communication abilities, both verbal and written.
  • Proficient in human resource management.
  • Flexibility to manage and adapt to changes in the marketplace.
  • Skilled in multitasking on concurrent projects.
  • Results-driven with a strong client focus.
  • Effective at advocating for viewpoints, even in the face of opposition.
  • Capable of delegating tasks and fostering accountability within a team.
  • Bilingual in French and English.
  • Deep familiarity with the video game industry and market dynamics.
  • Competent in integrating a creative vision into marketing strategies based on player expectations.

Responsibilities

  • Define the product's core elements, including audience and value proposition.
  • Own and oversee the product's positioning with internal stakeholders.
  • Maximize marketability through strategic guidance and creative vision.
  • Contribute to critical business decisions regarding models and financial strategies based on insights.
  • Develop and execute the communication and go-to-market strategy, collaborating with publishing teams.
  • Support the communication campaign post-announcement, providing feedback and guidance on marketing assets.
  • Conduct audience and market analysis to derive insights for strategic decision-making.
  • Drive the documentation process around product elements, ensuring team alignment and clarity.
  • Serve as the product ambassador, inspiring teams and stakeholders with a unified vision.
  • Ensure consistency in game content with product positioning and differentiation.
  • Manage resources needed for product strategy execution and explore new business opportunities.

Benefits

  • Opportunity to shape and define high-impact game marketing strategies.
  • Collaboration with cross-functional teams, enhancing communication and teamwork skills.
  • Autonomy in leading marketing initiatives with a focus on creativity and innovation.
  • Continuous learning in a rapidly evolving industry.
  • Potential involvement in developing partnerships and expanding business opportunities.
Full Job Description
JOB DESCRIPTION

The Product Director - Marketing will define the game's positioning and articulate it into a communications & marketing plan and a communication strategy. As part of the game core team, the marketing product director is responsible to shape and enrich the definition and the appeal of the product to ensure its marketability and ensure it matches players' needs and stands out on the market.

WHAT YOU'LL DO

Product Definition and Positioning
  • Define the key elements of the product offer (audience, value proposition, market segment).
  • Own the positioning of the product with the buy-in of HQ and Publishing / Go-To-Market teams
  • Channel the creative vision of the product to maximize its marketability potential.
  • Strategically guide and refine the product definition with the core team.
  • Contribute to business choices for the product: business model, sales objectives, SKU choices, and financial strategies based on market and player insights.


Communication and Marketing Strategy
  • Orchestrate the communication strategy until the announcement and anticipate go-to-market needs: define the marketability pillars (key themes, key messages, tone) and co-define marketing assets with Publishing teams.
  • Contribute to defining the assets required for the overall campaign in collaboration with Publishing teams
  • Post-announcement, support the execution of the communication campaign: review and provide feedback on assets, guide choices based on product knowledge, and support agencies in asset execution.


Audience and Market Analysis
  • With the support of User Research and Market Data teams, bring a 360° understanding and knowledge of the audience and market to the core team.
  • Secure, harmonize, and analyze the data and surveys necessary to prioritize and leverage audience and market insights.


Documentation and Internal Communication
  • Drive the formalization of all elements constituting the product (game bible, style guides, 360° vision).
  • Contribute to or lead gate preparations and presentations.
  • Be the product ambassador toward company stakeholders: brief and rally them around a common vision.
  • Embody the product vision for the teams working on it: evangelize and inspire.


Content Consistency and Differentiation
  • Ensure game content aligns with the product positioning.
  • Contribute to differentiation (artistic direction, value propositions, etc.).
  • Help prioritize features and guide production teams with benchmarks and industry trends.


Brand Alignment
  • Align the product with the brand it belongs to.
  • For a stand-alone product, produce foundational brand work to define the product's scope.


Resource Management
  • Define and manage the resources required to operate the product strategy throughout its lifecycle (team, budget).
  • Initiate and develop business opportunities (partnerships, extra-gaming activities, etc.).
QUALIFICATIONS

WHAT YOU'LL BRING
  • Relevant university degree or technical training.
  • Minimum 7-10 years' experience in marketing for game production in a specific work unit or other relevant experience. Previous experience on multiplayer and live-service games is a plus.
  • Leadership.
  • Excellent communication skills.
  • Human resource management skills.
  • Ability to manage and adapt to change.
  • Ability to work effectively on concurrent projects (multitasking).
  • Results focus.
  • Client and customer service focus.
  • Ability to defend one's point of view, even when unpopular.
  • Ability to delegate and create accountability.
  • Bilingualism (French-English).
  • Extensive knowledge of the video game market and industry.
  • Ability to incorporate a creative vision into marketing product development, considering market trends and players expectations
  • Ability to take into account several data sources

About Ubisoft

Ubisoft Entertainment SA is a French video game company headquartered in Montreuil with several development studios across the world. It publishes games for several video game franchises, including Assassin's Creed, Far Cry, Just Dance, Prince of Persia, Rayman, Raving Rabbids, and Tom Clancy's. The company's largest development studio is Ubisoft Montreal in Canada, which is responsible for the development of Assassin's Creed, Far Cry, and Watch Dogs, among others. Ubisoft is the fourth largest publicly traded game company in the Americas and Europe in terms of revenue and market capitalization, after Activision Blizzard, Electronic Arts, and Take-Two Interactive. The company has over 18,000 employees and has development studios in 35 countries. Ubisoft's revenue for the fiscal year 2020-2021 was ?2.2 billion.
Learn more about Ubisoft
Size
20,665 employees
Industry
Founded
1986
NASDAQ

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