The Product Development and Marketing Leader provides strategic and hands-on leadership for the development, positioning, launch, and growth of RTC Communications' commercial products and technical solutions. This role works closely with the commercial sales team and cross-functional leaders to translate customer needs, market opportunities, and emerging technologies into solutions that support RTC's business objectives. The position combines product leadership, technical sales enablement, marketing strategy, customer engagement, project oversight, and revenue accountability.
Leadership and Commercial Performance
- Work closely with the commercial sales team, fostering a collaborative, accountable, customer-focused, and high-performance culture.
- Establish measurable product, marketing, pipeline, revenue, and sales-support goals in alignment with RTC's strategic and financial objectives.
- Set, monitor, and achieve assigned goals and quotas; use performance information to identify trends, remove obstacles, and improve results.
- Allocate people, technical resources, vendor support, and project capacity effectively to ensure timely delivery of customer projects and product initiatives.
- Coach and train sales and customer-facing team members on the technical capabilities, business benefits, positioning, use cases, and limitations of RTC products and services.
- Promote consistent sales processes, solution standards, documentation practices, and customer handoffs across participating departments.
- Identify product, process, service, and customer-experience improvements; evaluate potential solutions and communicate recommendations to executive management.
- Support pricing, packaging, forecasting, budgeting, vendor evaluation, and business-case development for new or enhanced offerings.
Product and Solutions Development
- Lead the evaluation, design, development, validation, implementation, and continuous improvement of technical solutions that address customer needs and RTC business objectives.
- Develop and maintain a practical product roadmap informed by customer feedback, market conditions, competitive intelligence, operational capability, financial performance, and technology trends.
- Collaborate with Sales, Marketing, Commercial Solutions, Network Operations, Customer Service, Finance, Operations, vendors, and other stakeholders to define solution requirements and launch-readiness criteria.
- Guide the product lifecycle from opportunity identification and business case through pilot, launch, sales enablement, adoption, performance review, enhancement, and retirement when appropriate.
- Ensure proposed solutions are technically supportable, operationally sustainable, competitively positioned, appropriately priced, and aligned with RTC's service standards.
- Stay current with telecommunications trends, emerging technologies, customer demands, competitors, and industry best practices to drive innovation and continuous improvement.
- Maintain knowledge of fiber internet, managed networks, cloud-based telephony, security camera systems, access control, Wi-Fi, cybersecurity, and related commercial services.
- Marketing Strategy and Market Development
- Develop and execute go-to-market strategies for new and existing products, including target markets, value propositions, positioning, sales tools, launch plans, campaigns, and success measures.
- Translate technical product capabilities into clear, credible, customer-focused messaging for non-technical audiences.
- Partner with internal and external marketing resources to create product collateral, presentations, case studies, website content, campaign materials, event messaging, and sales enablement tools.
- Solicit, document, and analyze customer and sales-team feedback; use findings to improve products and create new sales and marketing strategies for targeted customer segments.
- Monitor product adoption, pipeline, win/loss information, campaign results, customer retention, revenue, margin, and other appropriate measures; recommend corrective actions or new opportunities.
- Support community, industry, customer, and promotional events that strengthen RTC's brand, commercial relationships, and market presence.
- Ensure product and marketing claims are accurate, supportable, consistent with approved pricing and capabilities, and aligned with RTC's brand and regulatory obligations.
Customer Engagement and Technical Sales Support
- Collaborate with sales professionals to understand customer business requirements and provide technical sales support, discovery, solution design, and proposal guidance.
- Prepare and deliver technical presentations, demonstrations, proposals, and solution explanations for customers, prospects, partners, and internal stakeholders.
- Discuss equipment needs, system requirements, integrations, implementation considerations, budgets, and desired business outcomes with customers, engineers, vendors, and internal technical teams.
- Serve as a trusted technical advisor and point of contact for key customers throughout the solution lifecycle, from discovery and design through implementation, adoption, support, and renewal.
- Explain complex technical information in practical business terms that non-technical decision-makers and users can understand.
- Provide product support as appropriate and identify ethical, customer-centered upsell and cross-sell opportunities that add measurable value.
- Participate in complex sales opportunities, solution reviews, site assessments, requests for proposal, contract discussions, and customer escalations when needed.
- Maintain accurate records of customer requirements, proposed solutions, project assumptions, commitments, feedback, and follow-up activities.
Project Leadership and Cross-Functional Collaboration
- Oversee multiple product and customer-solution projects simultaneously, ensuring work is completed on time, within scope, within budget, and at the expected quality level.
- Develop and maintain project plans that define objectives, deliverables, milestones, timelines, dependencies, responsibilities, resource allocation, communication needs, and risk-management strategies.
- Lead cross-functional project meetings, resolve or escalate barriers, document decisions, and maintain accountability for assigned actions.
- Coordinate effective handoffs among Sales, Engineering, Network Operations, Operations, Customer Service, Finance, vendors, and implementation resources.
- Communicate project, product, market, and performance status clearly to executive management and other stakeholders.
- Protect customer information and follow RTC requirements related to cybersecurity, privacy, CPNI, contracting, purchasing, documentation, safety, and change management.
- Project a favorable image of RTC Communications and perform other duties as assigned to support customers and business operations.
Knowledge, Skills and Abilities
- Strong leadership, coaching, teamwork, relationship-management, and influencing skills.
- Strong business development, consultative sales, customer service, negotiation, and presentation skills.
- Ability to connect product strategy, technical feasibility, customer value, marketing execution, operational readiness, and financial performance.
- Strong technical aptitude and understanding of telecommunications, networking, cloud-based telephony, managed services, security cameras, access control, and related commercial technologies.
- Ability to relate complex technical information to non-technical customers and decision-makers in clear business language.
- Excellent analytical, technical, organizational, decision-making, and problem-solving skills.
- Ability to gather and interpret customer, sales, operational, competitive, and financial data to guide product and marketing decisions.
- Ability to establish priorities, allocate resources, manage multiple projects, meet deadlines, and maintain attention to detail in a fast-paced environment.
- Excellent verbal, written, interpersonal, facilitation, and executive-communication skills.
- Proficiency with Microsoft 365 applications, customer relationship management systems, project-management tools, presentation software, and reporting platforms.
- Commitment to continuous education in sales, marketing, product development, engineering, and telecommunications technologies.
Education and Experience
- Bachelor's degree in computer science, engineering, marketing, business, telecommunications, or a related field preferred.
- A minimum of five years of progressive experience in sales engineering, technical sales, product development, product marketing, or sales management within telecommunications or a closely related technology industry preferred.
- Demonstrated experience developing or selling technical solutions and working across sales, engineering, operations, marketing, and customer-support functions.
- Experience with cloud-based telephony and commercial networking solutions strongly preferred.
- Experience with security camera systems, access-control solutions, managed services, or other commercial technology products preferred.
- Cisco CCNA, CCNP, or CCIE certification, or comparable networking, cloud, voice, security, product, project-management, or marketing certification, is a plus.
- Must possess, or be able to obtain and maintain, a valid Indiana driver's license and an insurable driving record under RTC requirements.
Work Environment and Physical Requirements
- Work is performed in an office, technical, customer-premises, and community or industry-event environment.
