ABOUT THE POSITION

The Principal Wholesale Marketing Specialist is responsible for supporting the development and execution of US Account Marketing plans for key wholesale accounts. This role plays a critical function in driving business growth by ensuring best-in-class marketing activations at account level. The role works closely with Sales team, to ensure alignment on brand, retail, and digital marketing strategies that enhance consumer engagement and sell-through. Success requires strong project management, cross-functional collaboration, and the ability to execute marketing programs that elevate the consumer experience while ensuring alignment with global brand priorities.

HOWYOU0MAKE A DIFFERENCE

Strategy Execution & Account Management

• Define and align seasonal marketing plans, ensuring integration of product and brand priorities for key wholesale accounts.

• Execute account marketing calendars to secure brand presence, share of space, and consumer engagement across key wholesale partners.

• Collaborate with Key Account Sales to ensure marketing programs align with commercial objectives and sell-through priorities.

• Support digital and social marketing strategies for accounts.

• Serve as the key marketing contact for assigned accounts, ensuring marketing tools, campaigns, and activations are delivered on time and in full.

Retail & Digital Activation

• Plan and execute in-store activations, product launches, and promotional campaigns in alignment with key seasonal priorities.

• Partner with Creative team to ensure high-quality retail execution that enhances consumer engagement.

• Work closely with retailers to drive sell-through, ensuring alignment between in-store and digital activations.

• Maintain an understanding of key consumer trends, retail behaviors, and competitive market dynamics to inform marketing strategies.

Performance Measurement & Budget Management

• Track and report on the effectiveness of marketing activations, leveraging data and insights to optimize future investments.

• Ensure budget oversight and cost control, maximizing ROI on account marketing spend.

• Collaborate with Finance teams to ensure efficient budget allocation and performance tracking.

Cross-Functional Collaboration & Leadership

• Partner with internal stakeholders across Sales and Brand Communications to deliver cohesive consumer experiences.

• Act as the consumer activation lead, providing input on marketing tools and assets required to drive engagement and commercial success.

• Share best practices and work cross-functionally with Global teams to drive a consistent and scalable marketing approach.

• Maintain strong relationships with retail partners, ensuring alignment on seasonal marketing priorities.

YOU ARE

• A team player, effectively working with internal and external partners to set SOREL up for success.

• Excellent at understanding high degree of complexity in dealing with new and sometimes unique processes and situations, as well as recurring situations.

• Able to work both independently as well as on a highly collaborative team.

• An excellent communicator with skills to establish positive working relationships across various levels and fields of expertise.

YOUHAVE

• Typically requires 5-8 years of professional experience and strong competency with the various tools, systems, or procedures required to accomplish the job.

• Bachelor's degree in Marketing, Business, Retail Management, or equivalent minimum 5-8 years proven documented account or wholesale marketing experience.

• Strong knowledge of wholesale and retail business, account marketing, consumer engagement, and sell-through/profitability models required.

• Exposure to retail design and visual merchandising skills and knowledge of in-store presentation is key.

• Effectively manages budget, people, time & money. Uses information and financial data to make decisions and ensure profitability. Establishes and monitors key business and financial indicators.

• Strong leadership and personal management skills required.

• Exposure to and knowledge of wholesale retailers desired.

• Must be able to work with internal department heads to generate ideas and concepts for account marketing programs.

• Ability to travel 10-15% of time.

#LI-JC1

#Hybrid

#SOREL

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.