Senior Marketing Specialist

PSI CRO

$80K — $95K *
US-AnywhereRemote in United States
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • East Coast location preferred
  • 3-5 years of experience in B2B social media campaigns, particularly on LinkedIn
  • Experience in digital event coordination and content development
  • Strong writing, editing, and verbal communication skills
  • Proficient in managing multiple projects with high attention to detail
  • Familiarity with graphic design software like Canva or Photoshop

Responsibilities

  • Plan and execute marketing campaigns across various channels
  • Create engaging content tailored for specific platforms
  • Track and report on campaign performance metrics
  • Analyze campaign effectiveness and optimize strategies
  • Manage relationships with marketing vendors
  • Oversee budget and billing processes for assigned marketing channels
  • Update the PSI website and contribute to its content management
  • Support the planning and coordination of PSI events with global teams
  • Contribute ideas to enhance the overall marketing strategy
  • Mentor junior marketing team members

Benefits

  • Opportunity to work with a collaborative team of creatives and strategists
  • Engage in a dynamic and fast-paced environment
  • Access to personal and professional development through mentorship
  • Role involves diverse responsibilities across multiple marketing channels
  • Potential for involvement in both digital and in-person events
Full Job Description
Job Description

The PSI Marketing team is looking for a driven, self-motivated individual with a love of organization and process. Working with our team of creatives, digital gurus, and strategists, this role will serve an essential part overseeing internal and external campaigns, digital recruitment initiatives, and supporting our efforts in sales.

Responsibilities Include:
  • Plans and executes assigned marketing campaigns (email, social, paid ads, content, PR, internal communication)
  • Creates content for assigned channels
  • Tracks performance metrics and produces reports for stakeholders
  • Analyzes performance of assigned campaigns and optimizes tactics
  • Manages relations with marketing vendors
  • Manages budgets and billing for assigned channels
  • Performs updates of the PSI website
  • Plans and supports PSI events, working with the global marketing events team
  • Contributes to PSI marketing strategy
  • Mentors junior members of the marketing team


Qualifications
  • Bachelor's degree
  • East Coast Location Preferred
  • At least 3-5 years running B2B social media campaigns (LinkedIn), experience with Instagram, Facebook, TikTok and/ weChat is a plus
  • Experience running digital events (coordinating, content development, post event activity)
  • Event planning experience is a plus
  • Strong writing and editing experience, outstanding verbal communication skills
  • Capable of managing multiple projects at once with high attention to detail
  • Comfortable in a dynamic, fast-paced environment
  • Knowledge of graphic design software (i.e. Canva, Photoshop)


Additional Information

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