Senior Event Marketing Specialist to lead our strategic demand generation events across the Americas, including our Tier 1 conference sponsorships, trade shows and flagship events. This is a 100% remote position with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago.
About the RoleThe Senior Event Marketing Specialist will report to the Director of Global Event Marketing and own Keeper's demand generation event strategy, coordinating closely with the marketing team, sales leaders and cross-functional teams to plan, execute and analyze the impact of demand gen events, including public sector demand gen events.
Responsibilities- Lead end-to-end planning and execution of demand generation events across the Americas, including Tier 1 conferences and trade shows (e.g. RSAC, Black Hat, Identiverse)
- Develop and execute comprehensive marketing plans for corporate, public sector and demand generation events, ensuring alignment with Keeper's strategic goals
- Oversee inventory management systems, including swag and trade show assets
- Collaborate with design teams and event stakeholders to create compelling event materials, ensuring alignment with branding and strategic objectives
- Support managing event logistics, including vendor negotiation, budget management, booth design and on-site coordination from conception to completion
- Partner with sales and marketing operations to track event-sourced pipeline and report on ROI against demand gen targets
- Provide end-to-end event marketing support across sales teams, including public sector and commercial teams as needed, tailoring approaches to meet the needs of each segment
- Proactively manage the events list and internal calendars
- Maintain flexibility and a proactive approach by stepping in to support various projects as needed to ensure smooth execution
- Willingness and ability to travel up to 20% of the time to support on-site event execution
- Stay up-to-date with industry trends and identify opportunities to enhance our event marketing strategy
Requirements- 5+ years of experience in event marketing, preferably with a SaaS company
- Experience leading large-scale conferences/trade shows (e.g. Black Hat, RSA, Identiverse) and smaller-scale events
- Ability to drive complex, multi-stakeholder and cross-team programs
- Results-driven self-starter who strives for excellence
- Confident team player with the ability to operate in a dynamic environment
- Outstanding verbal and written communication skills
- Strong business acumen, analytical and detail-oriented
- Proficient with Google Workspace and Microsoft Office tools
Preferred- Experience working within the cybersecurity industry
- Experience using CRM and marketing automation platforms like Salesforce or HubSpot for event-related lead tracking and follow-up
- Experience using project management platforms like Monday.com
Benefits- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above-market annual bonuses
Classification: Exempt
