Snap Inc

Principal Software Engineer, Ads Format, Level 7

Snap Inc$276K — $414K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of post-Bachelor's software development experience; or Master's + 9 years; or PhD + 6 years
  • 2+ years of technical leadership experience
  • Proven experience in setting technical direction for engineering projects
  • Experience designing and developing distributed systems
  • Deep expertise in ad formats or similar user-facing content delivery systems
  • Excellent programming, debugging, and performance analysis skills
  • Strong collaboration and mentorship abilities

Responsibilities

  • Design and implement automated systems for ad format serving and optimization
  • Lead vision and strategy for next-gen ad formats infrastructure
  • Innovate and conceptualize new ad format ideas based on market trends
  • Collaborate with cross-functional teams for cohesive solutions
  • Advocate for best practices in availability and operational excellence
  • Mentor engineers, fostering technical excellence within the team

Benefits

  • Paid parental leave
  • Comprehensive medical coverage
  • Emotional and mental health support programs
  • Compensation packages that include equity options
Full Job Description
We're looking for a Principal Software Engineer to join the Ads Format team at Snap.

What you'll do:
  • Design and implement highly automated systems for ad format serving, optimization, and A/B testing to maximize user engagement and advertiser ROI.
  • Lead the vision and strategy for our next-generation ad formats infrastructure, focusing on scalability, performance, and advertiser value.
  • Innovate and conceptualize new ad format ideas, leveraging market trends, user behavior, and advertiser needs.
  • Collaborate closely with cross-functional teams, including product management, design, data science, and other engineering teams, to deliver cohesive and impactful solutions.
  • Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management
  • Mentor and guide other engineers, fostering a culture of technical excellence and continuous learning within the team.


Knowledge, Skills & Abilities:
  • Deep expertise in building and scaling ad formats or similar user-facing content delivery systems.
  • Excellent programming and software design skills, including debugging, performance analysis, and test design
  • Proven track record of operating highly-available systems at scale
  • Ability to proactively learn new concepts and technology and apply them at work
  • Skilled at solving ambiguous problems
  • Strong collaboration and mentorship skills
  • Ads domain experience
  • Client side and full stack experience preferred


Minimum Qualifications:
  • 10+ years of post-Bachelor's software development experience; or a Master's degree in a technical field + 9+ year of post-grad software development experience; or a PhD in a related technical field + 6+ years of post-grad software development experience
  • 2+ years of experience with technical leadership or acting as the domain-expert to a technical organization
  • Experience in technical leadership/ownership and setting technical direction for engineering projects
  • Experience architecting, designing, and developing distributed systems


Preferred Qualifications
  • Experience with cross-platform development
  • Ability to promote product excellence and collaboration, driving a portfolio of concurrent engineering projects, from short-term critical feature launches to long-term research initiatives
  • Ability to create a compelling vision for the future, communicate clearly, and have a collaborative leadership approach


"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $276,000-$414,000 annually.

Zone B:
The base salary range for this position is $262,000-$393,000 annually.

Zone C:
The base salary range for this position is $235,000-$352,000 annually.

This position is eligible for equity in the form of RSUs.

About Snap Inc

Snap Inc. is a camera and social media company. It was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company is known for its Snapchat app, which allows users to send photos and videos that disappear after being viewed. Snap Inc. is headquartered in Santa Monica, California and has offices around the world. The company went public in 2017 and is listed on the New York Stock Exchange.
Learn more about Snap Inc
Size
5,661 employees
Market Cap
$13.9 billion
Industry
Net Income
-$944.8 million
Founded
2016
5 Year Trend
+59.1%
Revenue
$2.5 billion
NASDAQ

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