Intuit Inc

Principal, Social & Influencer Marketing

Intuit Inc • $205K — $277K *
Oakland, CA 94601In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years of experience in social media and/or influencer marketing with direct content ownership
  • Proven track record of building and scaling influencer programs
  • Deep familiarity with Instagram, TikTok, YouTube, LinkedIn, and X, producing native content
  • Strong creative skills with hands-on content shaping abilities
  • Experience managing agency relationships with attention to deliverables
  • Ability to operate independently with speed in executing campaigns
  • Welcome as a senior voice in cross-functional discussions, capable of influencing strategy
  • Bachelor's degree required

Responsibilities

  • Set the strategic direction for owned social content and create a content calendar
  • Challenge existing social strategies by introducing innovative and high-quality ideas
  • Act rapidly to leverage real-time cultural trends in content creation
  • Transform sponsorships and offline events into engaging social content
  • Develop community management protocols and support agency partners in complex interactions
  • Lead and refine the influencer program and maintain key creator relationships
  • Oversee operational details like contracts and performance tracking for influencers
  • Collaborate with internal teams for integrated content development

Benefits

  • Competitive compensation with performance-based incentives
  • Possible cash bonuses and equity rewards
  • Regular pay comparisons for fair employee compensation
  • Strong support for personal and professional development opportunities
  • Comprehensive benefits program including health, wellness, and retirement options
Full Job Description
We are looking for a Principal, Social & Influencer Marketing to set the strategic bar for Credit Karma's Owned Social and Influencer programs and develop the muscle to execute against it. This is a builder's role for someone with a strong, well-formed point of view on where our social and influencer presence should go, the judgment to know what's worth doing, and the speed and craft to take an idea from concept to published, high-performing content. You'll be a trusted strategic voice for the Group Manager and cross-functional leaders, partner closely with in-house creative, and manage our agency relationships to keep the content pipeline moving and the creator program growing. You'll collaborate with Paid Media on creative development, but your strategic focus is on owned and earned.

Responsibilities

Social Strategy & Content
  • Set the strategic approach for owned social content, then translate it into a working content calendar and a steady drumbeat of native, culturally fluent posts across Instagram, TikTok, YouTube, LinkedIn, X, Reddit, and emerging platforms
  • Bring a strong, well-reasoned point of view to social strategy, pressure-testing ideas and raising the bar for what 'good' looks like across the team and agency partners, not just executing against someone else's plan
  • Spot and act on real-time trends and cultural moments, moving from idea to published content fast, without waiting on a formal brief
  • Turn Sponsorships and offline activations into social-first content, working directly with those teams to capture and package moments as they happen

Community Management & Influencer Program
  • Build and evolve the community management framework, including response protocols, escalation paths, and crisis playbooks that guide day-to-day execution by our agency partners, and step in personally on complex or high-stakes moments
  • Own the day-to-day build-out and execution of the influencer program, including the relationship with our creator agency: manage sourcing and contracting, and personally vet and brief talent for higher-stakes or strategic partnerships, ensuring platform compliance across every campaign while staying close enough to key relationships to keep the work authentic and on-brand
  • Build and maintain the operational backbone of the program, including the creator database, rate benchmarks, contracting templates, and briefing docs, so it can scale without adding headcount
  • Track and report on influencer performance against the program's measurement framework, flagging what's working and where to double down or cut
  • Identify gaps in the current program, such as creator mix, tiering, or content formats, and bring recommendations for how to evolve it

Creative & Agency Partnership
  • Own the operational relationship with owned social and influencer agency partners: manage scopes, timelines, deliverables, and quality of output
  • Partner with in-house creative to develop platform-native content, giving clear, specific feedback that keeps work on-brand and built to perform
  • Be a hands-on creative contributor: shape a concept, storyboard a piece of content, or rework a caption when the moment calls for it
  • Collaborate with Integrated Marketing and Paid Media teams on paid social creative development as needed, without owning paid strategy or asset volume

Data & Tools
  • Own weekly and monthly reporting across owned social and influencer, translating platform and campaign data into clear takeaways that feed the broader social measurement framework
  • Use performance data to make fast, in-flight optimizations to content mix, posting cadence, and creator selection
  • Bring AI-powered tools and workflows into the team's content, community, and measurement processes to drive efficiency and free up time for higher-value strategic work

Craft & Collaboration
  • Represent Owned Social and Influencer, often as the senior social voice in the room, in campaign planning conversations with Brand, Integrated Marketing, PMM, Comms, and Sponsorships
  • Partner with Legal on influencer contracting and platform compliance
  • Serve as an informal strategic thought partner and mentor to the Sr. Manager and contingent team members, without formal management responsibility


Qualifications
  • 8+ years of experience in social media and/or influencer marketing, with direct, hands-on ownership of content creation, publishing, or creator management (this is a senior individual-contributor role; people management experience is not required)
  • Demonstrated ability to build and scale an influencer program end to end, including creator sourcing, contracting, briefing, and measurement
  • Deep platform fluency across Instagram, TikTok, YouTube, LinkedIn, and X, with a track record of producing content that performs natively on each
  • Strong creative instincts and hands-on execution skills: comfortable concepting, writing, or shaping content directly, not just directing others
  • Experience managing agency relationships, including scope, timelines, and deliverable quality
  • Ability to operate with speed and autonomy, turning a rough idea into shipped content or a launched creator campaign without heavy oversight
  • Comfortable being the senior social voice in cross-functional or leadership settings, with a track record of shaping strategy and influencing decisions without relying on formal authority
  • Strong written and verbal communication skills, with the ability to bring a clear point of view to strategic conversations
  • Bachelor's degree required


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Oakland $205,000 - $277,500
San Diego, CA $191,000- $258,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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