Job SummaryWe are looking for a Principal Product Manager to own product strategy and capability roadmaps for enterprise marketing technology platforms that support customer engagement, personalization, campaign orchestration, measurement, and communications at scale.
This is a platform product management role focused on shaping the reusable capabilities that enable marketing, product, sales, service, and customer engagement teams across the enterprise. The role requires a product leader who can translate business priorities into clear platform capabilities, sequence those capabilities over time, and partner with engineering and architecture to move from roadmap strategy to delivery-ready work.
The right candidate has owned product decisions for enterprise MarTech or customer engagement platforms, including roadmap prioritization, capability sequencing, stakeholder tradeoffs, engineering partnership, and measurable outcomes.
Job DescriptionThis position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.What You Will OwnYou will own the strategy, roadmap, and prioritization for marketing technology capabilities that support customer engagement across channels. You will work within an evolving enterprise technology stack and help determine what capabilities should be built, improved, consolidated, deprecated, or sequenced over time.
You will partner closely with marketing, product, engineering, architecture, data, privacy, security, analytics, sales, and service teams to translate business needs into scalable platform capabilities.
This role requires clear product judgment: deciding what matters most, aligning senior stakeholders, making tradeoffs, and connecting platform investments to measurable business, customer, operational, and technical outcomes.
Core Responsibilities:- Own product strategy and capability roadmaps for enterprise MarTech and customer engagement platforms.
- Translate business goals, customer needs, regulatory requirements, and operational constraints into reusable platform capabilities.
- Break down broad business priorities into clear capability areas, roadmap themes, features, epics, and delivery-ready backlog.
- Build roadmap structures that distinguish between existing platform capabilities, planned enhancements, and true new capability needs.
- Sequence capabilities across near-term delivery needs and longer-term platform evolution.
- Prioritize competing stakeholder needs across business, operations, analytics, technology, and customer experience partners.
- Partner with engineering, architecture, data, privacy, and security teams to shape scalable, resilient, compliant solutions.
- Structure roadmap work so it can connect to platform planning, Jira hierarchy, backlog readiness, and downstream execution.
- Make explicit tradeoff decisions across build, buy, defer, consolidate, deprecate, and optimize options.
- Identify capability gaps, platform duplication, operational friction, and opportunities to simplify the ecosystem.
- Define success metrics and connect platform decisions to measurable business, customer, operational, or technical outcomes.
- Lead roadmap governance, stakeholder alignment, and executive-level communication.
- Use customer, business, platform, and performance data to inform roadmap decisions.
- Bring practical understanding of AI-enabled product capabilities, including evaluation, governance, risk, and operational readiness.
Marketing Technology Responsibilities:- Own platform capabilities across areas such as CDP, customer identity, audience segmentation, journey orchestration, offer decisioning, campaign management, customer communications, experimentation, personalization, marketing analytics, and reporting.
- Partner with marketing and technology teams to sequence platform capabilities within a larger enterprise transformation.
- Define requirements for reusable MarTech capabilities that can serve multiple teams, brands, journeys, or channels.
- Support modernization and consolidation of marketing technology capabilities where duplicate tools, fragmented data flows, or manual processes create complexity.
- Ensure platform decisions account for privacy, consent, data governance, customer experience, and operational scalability.
- Evaluate AI-enabled opportunities in marketing workflows, decisioning, content generation, segmentation, analytics, and campaign optimization with appropriate governance and measurement.
Required Qualifications:- 10+ years of product management or directly comparable platform product leadership experience.
- 5+ years owning product strategy, capability roadmaps, or platform capabilities for enterprise MarTech, customer engagement, customer data, decisioning, campaign orchestration, personalization, or communications platforms at meaningful scale.
- Demonstrated ownership of product roadmaps, prioritization, sequencing, and tradeoff decisions.
- Experience translating broad business needs into structured platform roadmaps, features, epics, and delivery-ready backlog.
- Experience working deeply with engineering, architecture, data, privacy, security, analytics, and business stakeholders.
- Evidence of measurable outcomes from platform decisions, not only project delivery or operational support.
- Experience operating in complex enterprise environments with senior stakeholder alignment and governance forums.
- Strong written and verbal communication skills with the ability to explain complex platform decisions to executives and cross-functional teams.
- Comfort working through ambiguity, competing priorities, technical constraints, and transformation complexity.
Preferred Qualifications:- Experience with enterprise MarTech or customer engagement platforms such as Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign, Adobe Target, Adobe Analytics, Adobe Experience Manager, Salesforce Marketing Cloud, Salesforce Data Cloud, Braze, Pega Customer Decision Hub, Twilio Segment, mParticle, Tealium, Oracle Eloqua, Unica, Neustar, or similar platforms.
- Experience with CDP, identity resolution, customer data activation, next-best-action decisioning, audience segmentation, personalization, experimentation, or marketing measurement.
- Experience modernizing or consolidating MarTech capabilities across a large enterprise.
- Experience building reusable platform capabilities that serve multiple business teams, brands, channels, or customer journeys.
- Experience supporting high-volume consumer, subscription, telecom, media, streaming, financial services, retail, healthcare payer, marketplace, or enterprise SaaS environments.
- Practical fluency with AI tools or AI-enabled product capabilities, including how to evaluate impact, risk, and operational readiness.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
SkillsContent Personalization, Cross-Functional Leadership, Data-Driven Marketing, Strategic Planning
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
EducationBachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience15 Years +
