Geico

Principal Product Manager - Experience

Geico • $140K — $229K *
Bethesda, MD 20817Hybrid
Consumer Technology
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree required
  • 12+ years in Product Management focusing on CX-led digital products
  • Experience in insurance, financial services, and payment platforms
  • Familiarity with payments ecosystems including card and bank payment processing
  • Ability to define and track CX KPIs
  • Experience running A/B tests and CX experiments
  • Understanding of machine learning concepts

Responsibilities

  • Lead product discovery through user research and usability testing
  • Define and prioritize the product roadmap based on customer insights
  • Collaborate with design and marketing for customer journey optimization
  • Implement AI-driven solutions with engineering collaboration
  • Ensure compliance and security in payment experiences
  • Utilize data to improve payment success and customer satisfaction metrics
  • Foster a customer-first mindset among stakeholders

Benefits

  • Comprehensive health and wellness plans
  • Retirement savings options
  • Paid time off and holidays
  • Employee discounts on insurance products
  • Career advancement opportunities
Full Job Description
GEICO is seeking a CX-focusedPrincipal Product Manager to lead the strategy, development, and scaling of our next-generation payments platform. This role will own high-impact initiatives across card, ACH, digital experiences, fraud/compliance, and emerging payment technologies, driving end-to-end product vision and execution.

Product Manager with deep expertise in payments and billing experience to help shape how millions of customers pay for and manage their insurance. This role focuses on designing and delivering simple, intuitive, and reliable CX across web, mobile, and other servicing channels-while navigating the complexity of insurance, compliance, and scale. You will partner closely with CX designers, engineering, data, legal, and treasury to modernize and evolve GEICO's payment journeys, ensuring customers can pay, manage policies, and resolve issues with confidence and ease.

Responsibilities:

The ideal candidate is excellent at:
  • Lead product discovery through user research, journey mapping, usability testing, and CX validation.
  • Define and prioritize the product roadmap based on customer pain points, business outcomes, and operational realities.
  • Partner with design and marketing teams to craft high-quality customer journeys, content, and targeted communications across channels such as email, SMS, and notifications
  • Collaborate with engineering to implement AI-driven Customer Experience/Service solutions to modernize customer experience
  • Work with compliance, legal, and risk teams to ensure payment experiences meet regulatory and security standards while remaining customer-friendly.
  • Use data and experimentation to improve key metrics such as payment success rates, abandonment, call drivers, and customer satisfaction.
  • Advocate for a customer-first mindset across cross-functional stakeholders while aligning to GEICO's efficiency and scale goals.
  • Communicate clearly through PRDs, experience flows, roadmaps, and executive updates.

Basic Qualifications:
  • Bachelor's Degree
  • At least 12+ years of experience in Product Management building complex software with a strong emphasis on CX-led digital products.
  • Experience in insurance, financial services, payments platform or ecommerce
  • Demonstrated experience in payments ecosystems (Card and bank payment processing, APMs, payment lifecycle, recurring payments)
  • Champion seamless, omnichannel payment experiences (web, mobile, IVR, chat/AI)
  • Ability to define and track CX KPIs (completion rate, payment success, self-service adoption, CSAT)
  • Experience running A/B tests and CX experiments to validate design and product decisions
  • Strong understanding of machine learning concepts (without needing to code)
  • Excellent communication and cross-functional collaboration skills
  • Demonstrated experience in payments ecosystems (Card and bank payment processing, APMs, payment lifecycle, recurring payments)


Preferred Qualifications:
  • MBA or equivalent experience
  • Experience improving self-service experiences to reduce customer contact volume.
  • Experience with generative AI, LLM-powered products, or conversational interfaces.
  • Hands-on for wireframing and prototyping (Figma is the standard)
  • Strong analytical skills with experience using conversion funnels, drop-off analysis, and payment success metrics


Annual Salary
$140,425.00 - $229,600.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

About Geico

GEICO (Government Employees Insurance Company) is an American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. GEICO is a wholly owned subsidiary of Berkshire Hathaway that provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. The insurance agency sells policies through local agents, called GEICO Field Representatives, and over the phone directly to the consumer, and through their website.
Learn more about Geico
Size
40,000 employees
Industry
Finance & Insurance
Founded
1936
* Ladders Estimates

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