This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
The Opportunity:
AT&T is redefining what it means to guarantee connectivity. The AT&T Guarantee is not just a slogan—it’s a customer promise backed by data, reliability, and transparency. The Guarantee Product Team leads the vision, strategy, and performance of this high-impact product, ensuring it consistently meets and exceeds customer commitments.
About the Role:
As thePrincipal Product Manager, you will lead the AT&T Guarantee product end-to-end: shaping the long-term vision, setting product strategy, and driving the full lifecycle from research and launch to adoption and continuous evolution. This is a high-impact leadership role for someone who thrives on building products that win customer loyalty, move critical metrics, and set industry standards.
Key Responsibilities:
Product Vision & Strategy:
- Define and articulate the next generation of AT&T Guarantee promisesShape the product roadmap and align it to long term business goals.
Customer Obsession & NPS-Driven Growth
- Champion a customer-obsessed mindset across all product initiatives, ensuring customer needs and pain points are at the center of every decision.
- Analyze and translate Net Promoter Score (NPS) and other customer feedback metrics into actionable strategies that improve customer loyalty, drive revenue growth, and expand market share.
- Build out business cases and tie NPS improvements and product capabilities to profitability
Lifecycle Management:
- Oversee the entire product lifecycle: conception, development, launch, growth, maturity, and iteration or retirement.
- Continuously evaluate product performance, gather customer feedback, and implement enhancements to maximize customer value.
- Ensure robust processes for product updates, feature releases
Competitive Analysis & Market Leadership:
- Analyze industry trends and competitor offerings. Identify differentiators and develop strategic responses to maintain and expand market leadership and play to win customers.
Cross-Functional Leadership:
- Collaborate with executive leadership, business units, Engineering, Network, Marketing, and Customer Experience teams to deliver a seamless and trustworthy customer experience.
Qualifications:
- Bachelor’s degree (BS/BA) required; advanced degree preferred.
- 10+ years of experience in product management or product marketing, ideally in telecom, consumer tech, or subscription-based services.
- Proven track record of leading complex products through the full lifecycle, from vision and strategy to execution and optimization.
- Superior executive communication, data-driven decision making, and cross-functional leadership skills.
- Deep customer-first mindset and a passion for transforming insights into measurable business impact.
Bonus: Product marketing experience—such as go-to-market planning, product positioning, or driving customer adoption strategies—is a plus
Supervisor: No
Our Principal Product Managerearns between$158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$158,200.00 - $237,400.00
