Intuit Inc

Principal, Media Data Activation & Enablement

Intuit Inc • $191K — $258K *
San Diego, CA 92154In-Person
Media
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in paid media, marketing analytics, or data activation/martech
  • Expertise in digital measurement fundamentals like attribution modeling and marketing mix modeling (MMM)
  • Insightful on AI's impact on measurement amidst signal loss and privacy concerns
  • Experience designing AI-enhanced workflows for marketing data
  • Proficient in DSP/platform implementations and data pipelines
  • Proven ability to align cross-functional partners on data standards
  • Strong communication skills for both technical and executive audiences

Responsibilities

  • Co-own the agentic media data roadmap with the Marketing Futures team
  • Drive the agentic media roadmap, accelerating data enablement
  • Treat media data foundation as a product, driving improvements in signal quality
  • Lead a Data Activation & Enablement team, setting priorities and coaching
  • Own data activation strategy for paid media across multiple platforms
  • Drive collaboration with media partners on targeting and measurement
  • Manage relationships with vendors for data enablement and contract negotiations

Benefits

  • Competitive compensation package with performance-based rewards
  • Potential for cash bonuses and equity rewards
  • Strong emphasis on fair pay with regular comparisons across demographics
  • Comprehensive benefits package, detailed in company programs
Full Job Description
The Paid Media & Search team runs one of the largest media investment engines at Intuit, and this role leads the team's Data Activation & Enablement practice. This role architects the data foundation that will power Intuit's next generation of AI-driven, agentic media, in partnership with our Marketing Futures team. You'll own how first-party data, measurement signals, and platform integrations come together so agents can plan, buy, and optimize media with humans setting the strategy. You'll own the data activation strategy for paid media, taxonomy, tagging, attribution logic, and platform integrations that feed every downstream dashboard the media org relies on. You'll drive the strategy for how we mobilize and activate first-party data with media partners and agencies for the purposes of media targeting, planning and measurement.

Responsibilities

  • Co-own the agentic media data roadmap with the Marketing Futures team: define what data readiness looks like for agentic planning and buying, build the testing strategy, and sequence the enablement work that unlocks each capability stage
  • Work cross-functionally to drive the agentic media roadmap which includes a testing strategy for how we accelerate data enablement to activate agentic planning and buying capabilities
  • Treat the media data foundation as a product: identify where better signal quality, faster feedback loops, or new data assets (closed-won, SQL, LTV signals) can directly improve iROI and media efficiency, and drive that roadmap.
  • Lead a Data Activation & Enablement team (audiences & clean rooms, marketing ops/tracking, AI integrations, and ad-hoc media platform projects) - setting priorities, coaching craft, and dividing roles & responsibilities deliberately as scope evolves
  • Own the data activation strategy for paid media, taxonomy, tagging, attribution logic, and platform integrations that feed every downstream dashboard the media org relies on.
  • Drive the strategy for how we mobilize and activate first-party data with media partners and agencies for the purposes of media targeting, planning and measurement.
  • Partner closely with internal media team members and agencies on the holistic media targeting strategy and then enable execution across multiple campaigns
  • Own the paid media data foundation - tagging, tracking implementation, and attribution logic - that feeds Datorama, Tableau, etc.
  • Serve as the media data mapping owner with agency partners on taxonomy structure, country-hierarchy alignment, and channel definitions
  • Govern the GBSG media taxonomy (placements, source/medium, strategy fields) in partnership with agencies and the data science team, keeping it MMM- and GA4-ready
  • Drive first-party data and clean-room strategy (e.g., Acxiom, LiveRamp) to extend audience value while clearing privacy and compliance review
  • Partner with Legal, GTM Technology, and Identity teams to build sales-to-marketing signal pipelines, such as passing closed-won/SQL data back into ad platforms
  • Run a recurring cross-team learning series that builds data literacy across the marketing organization
  • Manage vendor relationships and contract negotiations for data enablement and some


Qualifications
  • 10+ years of experience in paid media, marketing analytics, or data activation/martech
  • Deep working knowledge of digital measurement fundamentals: attribution modeling, lookback/cookie windows, marketing mix modeling (MMM), and incrementality testing.
  • You have a point of view on how measurement evolves in an AI-mediated discovery landscape, including signal loss, LLM-driven traffic, and privacy-first attribution
  • Have demonstrated experience designing AI-augmented or agentic workflows in a marketing data context, e.g., building agents or automations that handle taxonomy QA, anomaly detection, reporting narratives, or campaign data validation
  • Hands-on experience with DSP/platform implementations, tagging (e.g., CM360), and data pipelines (e.g., Datorama, Fivetran, BigQuery, or equivalent)
  • A track record of aligning cross-functional partners - agencies, legal, data science, engineering - around shared data standards without needing a single point of escalation
  • Strong written and verbal communication skills; comfortable simplifying complex measurement problems for both technical and executive audiences


  • Experience with privacy-safe data collaboration tools (clean rooms, LiveRamp, Acxiom, or similar)
  • Background running knowledge-sharing or enablement programs across a marketing organization
  • Familiarity with GA4, SA360, or comparable measurement and reporting stacks
  • Bachelor's degree in marketing, analytics, statistics, or a related field, or equivalent practical experience

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $191,000 - $258,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

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Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

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Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

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Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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