AT&T

Principal Market Development

AT&T$141K — $211K *
Telecommunications & Hardware
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree desired; MBA preferred.
  • 7+ years in partner/business development or strategic partnerships.
  • Deep understanding of mobile platforms and OEM dynamics.
  • Demonstrated track record in optimizing on-device distribution strategies.
  • Proven negotiation skills for revenue-share agreements.
  • Ability to influence without direct authority in ambiguous situations.
  • Experience with AI partnerships and distribution models.

Responsibilities

  • Serve as strategic lead for OEM experience and monetization discussions.
  • Engage with senior OEM stakeholders to resolve customer experience issues.
  • Define long-term strategies for on-device monetization.
  • Develop and execute monetization strategies for AI-driven services.
  • Maintain programming standards for app delivery.
  • Protect AT&T’s customer-facing experiences from OEM/platform issues.
  • Create executive materials that clarify complex partner topics.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Generous Paid Time Off (at least 23 days vacation and 9 holidays)
  • Paid Parental and Caregiver Leave
  • Adoption Reimbursement
  • Short and long-term Disability Benefits
  • Life and Accidental Death Insurance
  • Employee Assistance Programs (EAP)
  • Wellness programs and employee discounts on AT&T services.
Full Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

As a Principal, Partner Development, you will lead on‑device monetization and strategic partner initiatives across the Android ecosystem, working at the intersection of OEM partnerships, customer experience, and revenue generation.

You will play a critical role in ensuring AT&T maintains commercial control, customer visibility, and monetizable real estate on mobile devices as the industry evolves toward AI‑driven services, new distribution models, and shifting platform dynamics. This is a senior individual contributor role with significant executive visibility and external partner engagement.

Key Responsibilities:

OEM & Platform Partnership Strategy (15%)

  • Serve as a strategic lead for Android OEM experience and monetization discussions, including device placements, migration behaviors, and post‑launch experience integrity

  • Engage directly with senior OEM and platform stakeholders to resolve issues that impact customer experience, partner integrations, and revenue outcomes

  • Help define AT&T’s long‑term position for on‑device monetization

On‑Device Monetization & AI Enablement (15%)

  • Develop and execute strategies to monetize on‑device real estate through third‑party apps, services, and AI experiences, balancing customer value with sustainable commercial results

  • Lead evaluation and prioritization of consumer AI services on Android devices, including distribution models, default positioning, and revenue‑share constructs

  • Translate emerging ecosystem shifts (AI assistants, default services, installer models) into clear business opportunities and risks for executive leadership

Delivery Governance & Programming Guide Ownership (15%)

  • Define, maintain, and govern the Programming Guide, establishing the standards for how AT&T apps, widget highlights, and partner applications are delivered to devices

  • Coordinate across OEMs, installer partners, and internal teams to ensure consistent, scalable delivery of AT&T and partner experiences at launch and post‑launch

  • Act as the central point of accountability for what gets delivered, how it is delivered, and where it appears on the device

  • Resolve delivery conflicts where OEM tooling, migration behavior, or platform constraints interfere with intended placements or highlights

Experience Governance & Delivery Execution (10%)

  • Protect AT&T’s customer‑facing experiences by addressing OEM or platform behaviors that dilute new‑device experiences or suppress discovery of partner services

  • Align delivery approaches (installer‑based, silent download, system vs. user memory) with commercial strategy while navigating technical and operational constraints

  • Drive cross‑functional execution to ensure strategies translate into real‑world, launch‑ready outcomes

Commercial Negotiation & Revenue Share Governance (20%)

  • Own complex commercial negotiations and revenue‑share amendments with OEMs and partners to ensure AT&T captures fair value as monetization models evolve

  • Partner closely with legal, sourcing, finance, and audit teams to ensure agreements are enforceable, scalable, and financially sound

  • Act as a point of escalation when partner behaviors or reporting practices create financial, operational, or strategic exposure

Partner Performance Reporting & Invoicing Enablement (15%)

  • Establish and own partner performance reporting frameworks that measure monetization outcomes tied to contractual revenue‑share terms

  • Translate partner‑reported data into invoice‑ready reporting, ensuring accuracy, auditability, and alignment with contract language

  • Work cross‑functionally with finance, billing, and audit teams to enable timely invoicing, revenue recognition, and dispute resolution

  • Identify gaps in partner reporting or data transparency and drive remediation to protect AT&T’s financial interests

Executive Decision Support (10%)

  • Create executive‑ready strategy materials, one‑pagers, and presentations that frame complex partner and AI topics in clear business terms

  • Support leadership cadence with insights on revenue, margin, and performance tied to partner programs and monetization initiatives

  • Help leadership navigate key strategic choice points, including when to enforce control, renegotiate value, or pivot partnership strategy

COMPENSATION OFFERED:

Our Principal Market Development earns between$141,300 - $211,900. Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Why This Role Matters:

You will help define how AT&T monetizes the device experience in an AI‑first ecosystem, ensuring that partnerships not only launch but perform, report, and pay as intended. Your work will directly influence revenue realization, partner accountability, and AT&T’s long‑term positioning in the Android experience ecosystem

Education:

  • Bachelor’s degree (BS/BA) desired. 7+ years of related experience

  • MBA or advanced degree preferred

Supervisor role:

  • No

Preferred Experience:

  • Deep experience in partner development, business development, or strategic partnerships within technology, platforms, or device ecosystems

  • Strong understanding of mobile platforms, OEM dynamics, and on‑device distribution models

  • Demonstrated ability to define and optimize on-device distribution and placement strategies that improve discoverability and drive measurable revenue outcomes

  • Proven ability to negotiate and govern revenue‑share agreements, including performance measurement and invoicing mechanics

  • Comfort operating in ambiguity and influencing outcomes without direct authority

  • Exceptional ability to translate technical and ecosystem complexity into executive‑level business narratives

  • AI/assistant partnership experience across on-device distribution models

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage 
  • 401(k) plan 
  • Tuition reimbursement program 
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) 
  • Paid Parental Leave 
  • Paid Caregiver Leave 
  • Additional sick leave beyond what state and local law require may be available but is unprotected 
  • Adoption Reimbursement 
  • Disability Benefits (short term and long term) 
  • Life and Accidental Death Insurance 
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal 
  • Employee Assistance Programs (EAP) 
  • Extensive employee wellness programs 
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
  • AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia

Salary Range:

$141,300.00 - $211,900.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ

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