Amazon Ads continues to grow and diversify our products from our start in "Sponsored Ads" to our expanding video offerings across Thursday Night Football, Twitch, and Prime Video ads. We are seeking an experienced marketer to reinvent and streamline the way we bring diverse and powerful products to market. In this highly visible role, you'll work across product, sales and marketing orgs to review the state of GTM today against industry best-practice frameworks, and identify top areas of opportunity. You'll align cross-functional leaders towards a shared vision for what great GTM looks like, identify gaps (e.g., orchestration, structure), and create a plan to delight customers, moving a highly matrixed org towards a unified vision. You'll author documents to outline your strategy and drive adoption of your GTM approaches and templates. The ideal candidate will have a few years of advertising industry experience and will have held a similar role at a peer company. Key job responsibilities * Lead GTM efforts across Ads, uniting product, sales, and marketing in service of maximizing customer comprehension and product adoption. * Help tailor industry frameworks for what great GTM looks like, applying them to Amazon Ads, identifying gaps today and creating a plan to delight customers, moving a highly matrixed org towards a unified vision. * Codify and gain alignment on roles and responsibilities and GTM commitments across orgs and clarify areas of confusion. * Understand advertiser needs and trade-offs and architect how the full breadth of Amazon Ads launches from marquee solutions to minor features come together as a simple and compelling experience for customers. * Facilitate challenging conversations between orgs to align on the optimal internal and external GTM experience. * Identify top areas of opportunities in the current GTM process, diagnosing root causes, identifying and aligning with key stakeholders on a path to resolution, and creating and implementing inspection mechanisms. * Continually refine and drive adoption of the GTM process * Help define how GTM processes, templates, KPIs, and data will translate into automated tooling and reporting that enables scalable application across Ads WW. * Define KPIs and establish mechanisms to inspect results; continually refine GTM practices across distinct product, sales, and marketing organizations, providing leadership with regular progress updates. BASIC QUALIFICATIONS - 9+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience communicating results to senior leadership - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams PREFERRED QUALIFICATIONS - Experience with creating GTM initiatives at scale - Experience working cross-functionally across marketing, product management, analytics, UX, and research The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, CA, Culver City - 170,000.00 - 230,000.00 USD annually USA, NY, New York - 187,000.00 - 252,900.00 USD annually USA, WA, SEATTLE - 170,000.00 - 230,000.00 USD annually