Mattel

Principal Digital Architect - Ecommerce & Enterprise AI

Mattel$130K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in software engineering and architecture, specifically for digital platforms.
  • Proven track record as a Lead or Enterprise Architect with experience in large-scale transformation.
  • Deep knowledge of e-commerce, DTC platforms, and digital experience ecosystems.
  • Strong expertise in cloud-native architectures (AWS, GCP, Azure, OCI).
  • Hands-on experience with microservices, APIs, and event-driven architectures.

Responsibilities

  • Define and lead the architecture strategy for Mattel's DTC and e-commerce platforms.
  • Architect omnichannel consumer journeys across various digital channels.
  • Drive adoption of headless and MACH-based architectures for enhanced flexibility.
  • Lead the design of AI-powered capabilities like personalization and dynamic pricing.
  • Champion generative AI and conversational experiences within commerce.
  • Define enterprise architecture blueprints and roadmaps aligned with business strategy.
  • Establish best practices for APIs and real-time architectures.

Benefits

  • Comprehensive benefits package including health and wellness programs.
  • Opportunities for professional development and continuous learning.
  • Support for work-life balance with flexible working arrangements.
  • Inclusive company culture that values diversity and belonging.
Full Job Description
Job Description

The Opportunity:

Mattel is seeking a visionary Principal Digital Architect to shape the future of our global digital ecosystem-spanning direct-to-consumer (DTC), e-commerce, and immersive digital experiences. This role is at the forefront of innovation, driving enterprise-scale AI transformation and redefining how consumers engage with Mattel's brands across every digital touchpoint.

As a senior technology leader and thought leader, you will define and lead next-generation architectures that blend composable commerce, cloud-native platforms, and AI-driven intelligence to deliver highly personalized, scalable, and secure customer experiences. You will partner across business and technology to turn bold ideas into impactful, real-world solutions.

What Your Impact Will Be:

Digital & Commerce Architecture Leadership
  • Define and lead the end-to-end architecture strategy for Mattel's global DTC, e-commerce, and digital experience platforms.
  • Architect omnichannel consumer journeys across web, mobile, marketplaces, and emerging digital channels.
  • Drive adoption of headless, composable, and MACH-based architectures to enable speed, flexibility, and innovation.

Enterprise AI & Intelligent Experiences
  • Lead the design and implementation of AI-powered digital capabilities, including:
    • Personalization and recommendation systems
    • Intelligent search and discovery
    • Dynamic pricing and promotion optimization
    • Fraud detection and trust systems
    • Customer 360 and predictive insights
  • Champion Generative AI and conversational experiences to power next-gen commerce and engagement.
  • Establish scalable AI/ML architecture patterns, pipelines, and governance across the enterprise.

Technology Strategy & Innovation
  • Define enterprise architecture blueprints, standards, and roadmaps aligned with Mattel's digital and business strategy.
  • Evaluate and implement modern platforms including e-commerce, DXP, CDP, AI/ML platforms, and cloud services.
  • Lead innovation initiatives, POCs, and pilots exploring emerging technologies and new business models.

Platform Engineering & Scalability
  • Architect cloud-native, event-driven, and microservices-based systems at global scale.
  • Establish best practices for APIs, data streaming, and real-time architectures.
  • Drive engineering excellence across DevSecOps, CI/CD, and SRE practices.
  • data foundation (Customer 360) across all digital experiences.

Leadership & Influence
  • Act as a trusted advisor to senior leadership, influencing strategic technology decisions.
  • Partner with Product, Marketing, Data, and Engineering leaders to align architecture with business outcomes.
  • Lead architecture governance, reviews, and cross-portfolio alignment.
  • Mentor and inspire engineering and architecture teams, fostering a culture of innovation and excellence.


Qualifications

What We're Looking For:

Experience & Expertise
  • 10+ years in software engineering and architecture, including enterprise-scale digital platforms
  • Proven experience as a Lead or Enterprise Architect driving large-scale transformation
  • Deep expertise in e-commerce, DTC platforms, and digital experience ecosystems
  • Strong background in cloud-native architectures (AWS, GCP, Azure, OCI)

Technical Depth
  • Hands-on experience with:
    • Microservices, APIs, and event-driven architectures
    • Containers and orchestration (Docker, Kubernetes)
    • Headless and composable commerce frameworks
  • Strong understanding of AI/ML systems, including personalization, predictive modeling, and GenAI
  • Experience with modern data platforms and streaming technologies (Kafka, BigQuery)

Enterprise Mindset
  • Expertise in security, privacy, and compliance for consumer-facing platforms
  • Experience implementing DevSecOps and SRE practices
  • Ability to design for global scale, resilience, and performance

Leadership & Communication
  • Exceptional ability to influence executives and cross-functional stakeholders
  • Strong communication skills for presentation, storytelling
  • A recognized thought leader with a passion for innovation and continuous learning
  • Experience mentoring and managing small, high-performing teams

Education & Other
  • Bachelor's or Master's degree in Computer Science or related field
  • Cloud and/or AI certifications are a plus
  • Willingness to travel (10-20%)

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

About Mattel

Mattel, Inc. is a global toy company that designs, manufactures, and markets a wide range of toys and games. The company's brands include Barbie, Hot Wheels, Fisher-Price, American Girl, and more. Mattel's products are sold in over 150 countries and the company has manufacturing facilities in 10 countries. Mattel is committed to sustainability and has set a goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. The company is also committed to diversity and inclusion and has been recognized for its efforts in this area.
Learn more about Mattel
Size
36,300 employees
Market Cap
$5.9 billion
Industry
Net Income
$126.6 million
Founded
1945
5 Year Trend
-4.3%
Revenue
$4.5 billion
NASDAQ

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