Performance Marketing Manager

DualEntry

$160K — $200K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience managing digital marketing campaigns
  • Hands-on experience with LinkedIn Campaign Manager and Google Ads or Meta Ads Manager
  • Managed monthly ad budgets between $50K-$250K, optimizing spend for efficiency

Responsibilities

  • Run and optimize campaigns across multiple platforms while managing budgets
  • Test over 10 new ad concepts weekly, collaborating with designers and creatives
  • Establish new advertising channels like programmatic and podcasts
  • Own comprehensive performance reporting for sales and marketing leadership
  • Set up and enhance conversion tracking and attribution processes
  • Optimize audiences, campaigns, and creative strategies to boost ROAS
  • Conduct A/B testing and customer segmentation analysis

Benefits

  • Equity ownership in a leading AI company
  • Growth opportunities as an early joiner
  • Direct influence on product development
  • High-speed, high-trust work environment
  • Medical, dental, and vision insurance
  • Mental health support via Talkspace
  • Fertility and family-building support
  • Learning and development budget for courses and certifications
  • Unlimited AI tokens for professional development
  • Visa and permanent residence sponsorship
  • Flexible PTO with 27 days including public holidays
  • Collaborative office culture with no bureaucracy
  • In-office snacks, drinks, and team events
Full Job Description
Where You'll Create Impact
  • Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week
  • Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting
  • Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend
  • Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership
  • Set up or significantly improved conversion tracking and attribution
  • Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
  • Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance


What Sets You Up for Success
  • 3-5 years of experience managing digital marketing campaigns
  • Hands-on experience with LinkedIn Campaign Manager, Google Ads and/or Meta Ads Manager
  • Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency


Why You'll Thrive Here
  • Significant equity ownership in one of the top AI companies in the world
  • You're joining early and will grow with DualEntry
  • Your feedback shapes the product directly
  • High-speed, high-trust environment with high expectations


Meet the Team
  • Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
  • Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.


Compensation & Benefits
  • Equity: $40,000 - $60,000
  • Base Salary: $160,000 - $200,000
  • Medical, dental & vision insurance
  • One Medical membership
  • Mental health support (Talkspace)
  • Fertility & family-building support (Kindbody)
  • Virtual healthcare (Teladoc Health)
  • 401(k) benefits
  • Commuter benefits
  • Learning & development budget for courses, certifications & language learning
  • Unlimited AI tokens
  • AI skills development & enablement
  • Visa & permanent residence sponsorship
  • Relocation support for employees moving to New York
  • Flexible PTO (27 days, including public holidays)
  • Collaborative, in-office culture with no bureaucracy
  • Snacks, drinks, team events & more


"We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come"

Jan Abaza, Founding Product Marketing Manager at DualEntry

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