Your Impact Starts HereWe're looking for a
Partnership Marketing Manager to lead our partner marketing efforts to boost customer acquisition, product adoption, and revenue growth. This role offers the opportunity to build robust go-to-market strategies and spearhead impactful campaigns with key partners, such as Clover, franchises, and other distribution partners. We are seeking a strategic thinker with a knack for executing campaigns that captivate and engage, helping Homebase shine within partner ecosystems and distribution channels.
These are the key ways you'll contribute and create impact in this role:- Own the partner marketing relationship end-to-end. Serve as the primary point of contact for partner marketing counterparts at key distribution partners (e.g., Clover, franchises), leading the day-to-day relationship, aligning on joint priorities, and managing the partner marketing team to plan and execute partnership marketing activities.
- Drive campaigns from concept to measurement. Lead project management across all partnership marketing initiatives - setting timelines, chasing down launch dependencies, coordinating cross-functional stakeholders, and ensuring nothing falls through the cracks from kickoff through post-launch reporting.
- Shape GTM strategy for partnership product experiences. Partner closely with Product, Product Design, and Engineering during the development of new partnership experiences, then own the go-to-market strategy for those product integrations - including positioning, launch planning, and channel execution.
- Lead partner channel distribution strategy. Own campaign creation start to finish, overseeing creative asset development and testing for incremental conversion across paid and organic channels.
- Align on value proposition and messaging. Collaborate with the Product Marketing team to ensure positioning and value props resonate across partner ecosystems and customer segments.
- Enable partner channel sales. Work alongside partner channel sales teams to build compelling sales materials and incentive schemes that accelerate partner channel growth.
- Measure and optimize performance. Track, analyze, and improve marketing campaign performance against channel-specific KPIs, with a focus on efficiency, experimentation, and continuous improvement.
The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:
- 5+ years of experience in marketing, with 3+ years focused on partner or channel marketing within a SaaS or technology environment.
- Exceptional at cross-functional collaboration and project management, with the ability to synchronize diverse teams and push projects to completion. Familiar with dynamic sales environments, contributing to sales strategy, pipeline acceleration, and success metrics.
- Demonstrated prowess in crafting and propelling partner programs that yield tangible results in customer growth, engagement, and revenue.
- Adept in managing marketing campaigns with a comprehensive understanding of performance metrics, tactics for optimization and experimentation for growth.
- Thrive in a fast-paced setting, with a proactive approach to testing, learning, and implementing strategic actions.
Nice to Have:- Background in marketing to SMBs or with fintech/POS partners like Clover, Square, Toast, or Stripe.
- Knowledge of lifecycle and product-led growth strategies aimed at activating and converting partner audiences.
- Experience with Salesforce, Iterable, or similar sales and marketing platforms.
