About the RoleAs our first Partner Marketing hire, you'll be the connective tissue between our Partnerships team and the broader marketing organization - translating partner relationships into programs that drive real pipeline and awareness.
You'll own the full partner marketing function: from trade show activations and partner enablement, to co-branded campaigns and a partner portal that helps our ecosystem self-serve. This is a high-visibility, high-ownership role with room to build something from the ground up at a company that's redefining what modern accounting software looks like.
What You'll DoCore Responsibilities- Own and execute end-to-end partner trade show activations - from pre-show planning and logistics to on-site execution and post-show follow-through
- Build and maintain partner enablement materials (one-pagers, battlecards, messaging guides, training content) that help partners position and co-sell alongside Campfire
- Create and manage a partner portal/resource hub where partners can self-serve the latest assets, product updates, and co-marketing materials
- Execute co-branded campaigns with key partners, including joint launches, ongoing promotions, and partner-led content programs
- Coordinate partner event sponsorships and onsite activations
- Own partner communications - newsletter, product update emails, and timely announcements that keep partners engaged and informed
- Produce case studies featuring partners and joint customers to support sales and partner storytelling
- Maintain Campfire's partner presence on the website in collaboration with the Partnerships team
- Co-facilitate partner enablement sessions alongside the Partnerships team
Your First 90 Days - Key Projects- End-to-End Partner Trade Show Activations - Own Campfire's upcoming trade show presence with key partners. Coordinate logistics, develop the activation strategy, create partner-specific assets, and ensure a seamless experience from pre-show outreach through post-show follow-up.
- Partner Enablement & Onsite Activations - Build out Campfire's partner enablement library: one-pagers, battlecards, messaging guides, and training content. Develop a repeatable playbook for onsite activations that the Partnerships team can execute at partner events and QBRs.
- Partner Portal / Resource Hub - Stand up a centralized partner portal where partners can self-serve assets, stay current on product updates, and access co-marketing materials - reducing friction and increasing partner engagement at scale.
Who You AreMust-haves:- 3-5+ years in partner marketing, channel marketing, or field marketing
- Proven experience running end-to-end trade show and event activations
- Strong project manager - you can juggle multiple programs across multiple partners without dropping the ball
- Excellent written communicator who creates crisp, compelling partner-facing content
- Collaborative and comfortable working cross-functionally with Sales, Partnerships, and Product teams
- Comfortable in a fast-paced, early-stage environment where you build from scratch
Nice-to-haves:- Experience in B2B SaaS, fintech, or accounting/ERP software
- Familiarity with partner portal or PRM tools (e.g., Allbound, PartnerStack, Impartner)
- Background at a high-growth startup
Success MetricsYou'll be measured on:
- Partner sourced revenue (shared with partnerships team)
- Enablement coverage - % of P1 partners who have accessed or been trained on current materials
- Partner portal adoption & engagement - monthly active partners, asset downloads, time to find resources
- Partner marketing program coverage and activation rate across the ecosystem
- Quality and completeness of the partner enablement library
- Trade show and event execution quality and ROI
- Partner-sourced pipeline contribution
