Digital Marketing Operations & Program Manager (Non-Technical Program Manager 4)

Location: Remote

Employment Type: Contract / Full-Time

Req ID: 164085-1

ANDERSEN is seeking an experienced Digital Marketing Operations & Program Manager to drive operational excellence across complex, cross-functional digital marketing initiatives. This role sits at the intersection of commercial web strategy, business operations, customer journey planning, and AI-enabled process optimization.

You will partner with marketing, analytics, web, content, creative, development, and business teams to ensure work is visible, prioritized, and delivered efficiently. This is a high-impact opportunity to help scale a connected digital marketing ecosystem while improving planning, governance, and execution across multiple channels.

Key Responsibilities

• Manage and optimize marketing operations processes, workflows, and intake governance across cross-functional teams.
• Coordinate planning and execution activities across web, email, analytics, customer journey, paid media, content, creative, and development workstreams.
• Monitor project pipelines, identify risks and dependencies, and ensure timely resolution of issues and blockers.
• Facilitate stakeholder alignment by leading operating rhythm meetings, status reviews, and executive updates.
• Maintain and improve process documentation, playbooks, governance frameworks, and operational standards.
• Create leadership-ready reports, presentations, and business updates that provide visibility into priorities, progress, risks, and outcomes.
• Partner with internal teams and external suppliers to ensure seamless project delivery and operational effectiveness.
• Analyze operational performance data and recommend improvements that increase efficiency, transparency, and execution quality.
• Drive continuous improvement initiatives through automation, AI-enabled workflows, and standardized operating procedures.
• Support strategic planning efforts and help establish scalable business processes that improve organizational performance.

Required Qualifications

• 5+ years of experience in B2B Digital Marketing, Web Marketing Operations, Business Operations, Program Management, or a related field.
• Proven experience supporting commercial web properties, marketing campaigns, customer journey programs, or account-based marketing (ABM) initiatives.
• Strong background in workflow management, process design, governance, documentation, and cross-functional coordination.
• Experience managing complex projects involving multiple stakeholders and business priorities.
• Advanced proficiency with Microsoft Teams, SharePoint, Excel, Power BI, and project management platforms such as ClickUp, Project, Asana, or Smartsheet.
• Strong analytical, communication, and organizational skills.
• Demonstrated ability to work independently in a fast-paced environment while managing competing priorities.

Preferred Qualifications

• Experience with customer journey mapping and integrated digital marketing programs.
• Knowledge of marketing automation platforms and campaign operations.
• Experience managing agency, supplier, or vendor relationships.
• Familiarity with executive communications, leadership reporting, and Rhythm of Business (RoB) processes.
• Experience leveraging AI and automation tools to streamline workflows and improve decision-making.

Ideal Candidate

The ideal candidate combines digital marketing expertise with strong operational and program management capabilities. They are highly organized, process-oriented, and skilled at bringing structure to complex initiatives. They excel at stakeholder management, proactively identify opportunities for improvement, and use data, automation, and AI to drive better business outcomes.

This role offers a unique opportunity to influence how large-scale digital marketing programs are planned, governed, and executed. You will collaborate with senior stakeholders, improve operational efficiency, shape scalable business processes, and help build a more connected, data-driven marketing organization that delivers measurable business impact.