New Business Director

Greenpark

$150K — $180K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in new business, sales, or growth leadership in marketing/media/data industries
  • Proven track record of closing six and seven-figure contracts with enterprise clients
  • Existing senior relationships in industries like FMCG, pharma, luxury, or hospitality
  • Strong understanding of AI, search, content, and digital marketing
  • Confidence in navigating ambiguous and fast-paced environments
  • Commercial acumen with a consultative sales approach
  • Exceptional communication and presence in senior client interactions

Responsibilities

  • Build and manage the New Business function for North America
  • Develop and implement outbound marketing strategies targeting senior decision-makers
  • Lead the entire sales cycle from outreach to contract closure
  • Translate AI Discovery product capabilities into compelling commercial value
  • Establish and nurture a senior network within target client organizations
  • Collaborate with CEO and Group MD on marketing strategies and thought leadership
  • Represent the company at industry events and client meetings
  • Provide market intelligence to inform product development

Benefits

  • 25 days of annual leave plus US bank holidays and your birthday off
  • Extra days off during Christmas closure
  • Monthly entertainment subscription covered by the company
  • Access to VDU Eye Tests and Employee Assistance Programme
  • Participation in wellness initiatives and peer recognition programs
  • LinkedIn Learning access for professional development
  • Referral bonus scheme for employee referrals
  • Social events throughout the year and major annual celebrations
  • Flexible work-from-abroad policy for up to 4 weeks per year
  • Yearly subscription to Calm for wellness support
Full Job Description
About the role

Greenpark is looking for a New Business Director to lead new client acquisition across North America, based in New York. This is a high-visibility, high-impact role for someone who wants to build a market from a position of real proof points, not a cold start. You will own the full new business cycle: pipeline generation, positioning, pitch leadership and close, working closely with the Chairman & CEO, Group MD and regional leadership

This role suits someone who has sold complex marketing, media, data or technology services into large enterprise and Fortune 500 clients, who is comfortable being the face of new business in market, and who wants to help shape a category as it forms

What you'll do
  • Build and own the New Business function for North America, with full accountability for pipeline, forecasting and revenue targets
  • Develop and execute an outbound strategy targeting CMOs, Heads of Digital, Heads of Content and innovation leads across FMCG, pharma, luxury, beauty, hospitality and financial services
  • Lead the full sales cycle from first outreach through proposal, pitch and contract close, partnering with strategy, product and delivery teams to build compelling, credible proposals
  • Represent Greenpark's proprietary AI Discovery products, translating technical capability into commercial value for prospective clients
  • Build and maintain a senior network across existing and target client organizations, industry bodies and relevant conferences and events
  • Work closely with the CEO and Group MD on account-based marketing, thought leadership and market positioning for North America
  • Represent Greenpark at industry events, panels and client meetings across the region
  • Feed market and competitive intelligence back into product and proposition development


About you
  • 8 or more years of new business, sales or growth leadership experience in a marketing, media, data, martech or consulting environment
  • A demonstrated track record of closing six and seven figure annual contracts with large enterprise or Fortune 500 clients
  • Existing relationships with senior marketing decision makers in one or more of FMCG, pharma, luxury, beauty or hospitalit
  • Fluency in AI, search, content and digital marketing landscapes, and genuine curiosity about how AI is reshaping brand discovery
  • Confidence operating as an individual contributor and market builder, comfortable with ambiguity and pace
  • Sharp commercial instincts paired with the ability to build credible, consultative relationships rather than transactional ones
  • Excellent written and verbal communication, and strong presence in senior client rooms
  • You
    live & breathe Greenpark's core values 'We Strive', 'Acting Together', 'With Kindness' -
    championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values


How we'll support you
  • 25 days of holidays + US bank holidays and your birthday off
  • Christmas Closure - (extra days on top of your holiday allowance)
  • A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
  • Access to VDU Eye Tests and Employee Assistance Programme (EAP)
  • Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards)
  • LinkedIn Learning - Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills
  • Referral Bonus Scheme
  • Social Events- Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events
  • WFA policy - work from abroad for up to 4 weeks per year
  • Yearly Calm subscription

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