Red Bull

National Account Manager

Red Bull • $90K — $130K *
Santa Monica, CA 90405In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8 years of eCommerce account management experience, ideally in strategic planning across teams and channels.
  • Background in beverage, CPG, or FMCG industries is preferred.
  • Experience collaborating with Digital Advertising Agencies.
  • Proficient in peer leadership and influence within teams.
  • Strong analytical skills and adept at using various data sources.
  • Exceptional leadership presence with proven communication and active listening abilities.
  • Advanced skills in strategic thinking, financial management, sales presentations, and negotiations.
  • Innovative mindset with the ability to collaborate effectively across departments.

Responsibilities

  • Execute short- and long-term online strategies to achieve Red Bull's goals.
  • Allocate resources for optimal strategic payback and influence eCommerce initiatives.
  • Manage online marketing programs and promotional calendar for high visibility.
  • Collaborate on annual business plans that exceed category growth expectations.
  • Enhance online category execution across retail platforms through quality content and insights.
  • Conduct business reviews to assess sales performance and competitive landscape.
  • Drive cross-functional initiatives and maintain communication on eCommerce programs.

Benefits

  • Permanent position with benefits eligibility.
  • Opportunity for significant contributions to organizational improvement.
  • Extensive collaborative work across various functional teams.
  • Dynamic work environment within the fast-paced beverage industry.
  • Potential for innovation and strategic input into eCommerce processes.
Full Job Description
The National Account Manager (NAM) for Mass eCommerce executes Red Bull strategies online at key retailers across pickup and delivery platforms. The role is responsible for infusing an entrepreneurial mindset into account management of fast growing and strategic customers. Your mission is to ensure Red Bull is the #1 choice for the digtal shopper by mastering search, availability, and innovative digital programming. The role will take close partners internally with Brick & Morter Sales, Operations, Finance and Marketing to achieve success.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • STRATEGIC BUSINESS PLANNING & EXECUTION
    Executes short- and long-term strategies and activities that deliver Red Bull and retailer objectives online.
    Allocates resources where the investment has the highest strategic payback.
    Partner with Red Bull Key Account, Advertising & Retail Marketing teams to influence eCommerce priorities across these retailers.
    Responsible for programming online calendar (including pricing and promotions), driving onsite visibility, volume planning, and managing trade spend.
    Partner with Retail Media teams to deploy high-impact advertising spend, ensuring a strong ROAS (Return on Ad Spend)
    Collaboratively develop and execute annual joint business plans that outpace category growth
    Actively develop and cultivate relationships with Retail Buying, Instock, and Site Merchandising teams
    Work closely with demand planning and supply teams to navigate retailer fulfillment models to ensure zero out-of-stocks
  • ESTABLISH CATEGORY LEADERSHIP
    Enhance online execution on Retailer.com and in the Retailer Apps by collaboratively working to ensure best in class content, copy, media, and imagery online.
    In partnership with cross-functional teams, develop category and shopper insights for eCommerce beverage and energy drink categories to support online execution.
    Identify and share best practices to reach new online shoppers and bring to life the Red Bull brand across online customers.
  • BUSINESS REVIEWS & REPORTING
    Responsible for eCommerce sales and share reporting to measure impact of initiatives on performance.
    Conduct quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis.
    Drives post-campaign analysis following all promotions and visibility campaigns to evaluate effectiveness and optimize investment opportunities.
    Provide energy insights that influence merchandising, price, and promotion to achieve business targets.
    Proactively shares examples of Red Bull Marketing activities to differentiate vs. competition.
  • CROSS-FUNCTIONAL PARTNERSHIP
    Work with Red Bull Key Account teams to upskill eCommerce knowledge and ensure business plan objectives align with Red Bull eCommerce and Key Account strategies.
    Accountable for managing cross-functional work streams to deliver unique solutions, in close partnership with key stakeholders including Finance, Ops, Retail Marketing, Shopper Insights & Advertising.
    Build upon the eCommerce learning agenda by leveraging new customer account capabilities and data to find opportunities for future revenue and/or brand marketing opportunities.
    Uses appropriate communication processes to keep DPs informed of relevant eCommerce programs and initiatives.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 8 years eCommerce account management experience preferably with experience leading strategic planning across teams and Brick & Click
  • Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries preferred
  • Experience working with Digital Advertising Agencies
  • Ability to demonstrate solid "peer leadership/influence"
  • Strong analytical skills and experience using internal and external data sources
  • Strong leadership presence with excellent communication and active listening skills
  • Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
  • Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
  • Passion to make significant contributions to the Red Bull organization through continuous process & ways of working improvement
  • Self-motivated and able to work independently
  • Strong conceptual thinking and design critiquing skills
  • Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (CPM, SAP/BI)
  • Travel 50-60%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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