Intuit Inc

Mid-Market Brand Marketing, Senior Manager

Intuit Inc • $120K — $150K *
Mountain View, CA 94040In-Person
Business Services
11 - 15 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 12+ years of brand or integrated marketing experience with 5+ years in a senior management role.
  • Proven track record in leading brand strategy for complex B2B, SaaS, or fintech products.
  • Experience in building high-performing marketing teams.
  • Familiarity with marketing to SMB or MidMarket business buyers, ideally in financial services or SaaS sectors.
  • Expertise in integrated campaign planning, brand measurement, and media strategy.
  • Experience leading creative teams and working with creative agencies.

Responsibilities

  • Define and manage brand architecture for key MidMarket offerings to differentiate Intuit from competitors.
  • Translate the AI-driven expert platform narrative into compelling value propositions for target customers.
  • Lead annual brand and campaign planning processes with budget allocation among product offerings.
  • Execute integrated multi-channel campaigns ensuring a seamless customer journey.
  • Develop a cohesive MidMarket customer narrative, identifying cross-sell and upsell opportunities.
  • Oversee and mentor a team of six in various marketing functions, setting clear goals and fostering development.
  • Collaborate with cross-functional partners to align brand investments with segment objectives.

Benefits

  • Opportunity to build a brand function from the ground up with executive sponsorship.
  • Direct impact on Intuit's growth strategies in the MidMarket segment.
  • Supportive environment for professional development and team growth.
Full Job Description
About the Role

Intuit is doubling down on MidMarket - and this is the role that leads the charge. As the MidMarket Brand Marketing Manager, you will own the brand strategy, integrated campaign roadmap, and go-to-market execution for Intuit's four core MidMarket offerings: Intuit Enterprise Suite (IES), QuickBooks Advanced, Intuit Services (bookkeeping, tax, advisory), and Money (payments, capital, banking). You will build and lead a team of six, operating at staff level alongside Finance, Product, and Sales partners, to establish Intuit as the unambiguous brand of choice for businesses in the $1M-$100M revenue range.

This is a rare opportunity to build a brand function from the ground up, with clear executive sponsorship and direct impact on one of Intuit's most strategically important growth vectors.

Responsibilities
What You'll Own

Brand Strategy & Positioning
  • Define and steward the MidMarket brand architecture across IES, Advanced, Services, and Money ensuring coherent positioning that differentiates Intuit from Sage, NetSuite, Xero, and other segment competitors.
  • Translate Intuit's AI-driven expert platform narrative into compelling, segment-specific value propositions for the $10M-$100M business buyer.
  • Own the MidMarket brand voice, visual identity application, and messaging hierarchy across all channels and ensure it is consisent with the One Intuit Visual Identity.

Integrated Campaign Strategy & Execution
  • Lead the annual brand and campaign planning process for the MidMarket segment, including budget allocation across IES, Advanced, Services, and Money.
  • Drive integrated, multi-channel campaigns spanning paid media, content, events, PR, partner, and digital ensuring a unified customer journey from awareness through preference.
  • Establish campaign measurement frameworks and hold the team accountable to brand health, pipeline contribution, and segment-level KPIs.

Cross-Product Narrative & Customer Journey
  • Connect the dots across IES, Advanced, Money, and Services to build a holistic MidMarket customer narrative surfacing cross-sell and upsell opportunities through brand touchpoints.
  • Partner with Product Marketing to align brand campaigns with product launch moments and ensure product stories ladder up to segment positioning.

Team Leadership & Development
  • Lead, coach, and develop a team of 6 direct reports covering campaign management, content strategy, demand programs, and product marketing support.
  • Set clear goals, prioritize workload, and create an environment where marketers do their best work.
  • Represent the team in staff and cross-functional leadership forums.
  • Think across the enterprise connecting MidMarket to the larger Intuit portfolio and brand strategy.

Executive Partnership & Stakeholder Alignment
  • Partner with MidMarket Product Management, Sales, Finance, Product, and Partner Marketing as a peer stakeholder aligning brand investment with segment P&L objectives and quarterly business reviews.
  • Serve as the primary marketing voice in MidMarket leadership planning, QBRs, and Sasan-level big bet reviews.
  • Communicate brand strategy and results to senior leaders in a clear, compelling, and data-driven manner.


Qualifications
What We're Looking For

Required Experience
  • 12+ years of progressive brand or integrated marketing experience, with at least 5 years in a senior/staff-level people management role.
  • Demonstrated success leading brand strategy for complex, multi-product portfolios in B2B, SaaS, or fintech environments.
  • Proven ability to build and develop high-performing marketing teams.
  • Experience marketing to SMB or MidMarket business buyers, ideally in financial services, ERP, HCM, or adjacent SaaS categories.
  • Strong command of integrated campaign planning, brand measurement, and media strategy.
  • Strong experience working with and leading creative and creative agencies.

Preferred Experience
  • Familiarity with the Intuit ecosystem: QuickBooks, payroll, payments, tax or competitive segment knowledge (Sage Intacct, NetSuite, Microsoft Dynamics, Xero).
  • Experience operating in a segment-based GTM model alongside dedicated Sales and Finance partners.
  • Track record leading brand during periods of significant product expansion or up-market repositioning.

Key Competencies
  • Strategic thinking. You see the big picture and can translate it into actionable brand priorities.
  • Creative Storytelling. You can distill complex product capabilities into clear, compelling narratives for MidMarket decision-makers and translate them into compelling creative that drives brand love.
  • Influence without authority. You earn trust and alignment across Product, Sales, and Finance through quality of thinking, not title.
  • Bias for action. You move fast, test and learn, and hold yourself and your team to high standards of execution.
  • Data fluency. You build measurement frameworks, interpret results, and use insights to continuously sharpen strategy.

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About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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