The RoleAs a staff-level Brand Designer, you will have major influence over every brand surface: the marketing website, campaigns, events, editorial projects like the GPU Glossary and forthcoming publications, and out-of-home work as we scale into larger formats. You'll also be a beacon to external agencies, representing Modal's internal creative voice and making sure the work translates into a system we can actually build on. And as the studio grows, you'll help set its craft standard - guiding and mentoring earlier-career designers and shaping how we critique, ship, and show work.
What You'll Do:- Define and evolve Modal's visual identity across web, marketing, campaigns, and editorial - building a cohesive, distinctive system rather than one-off assets
- Lead concept and execution for brand campaigns across digital and out-of-home, from paid social to large-format outdoor, ensuring the work is consistent, distinctive, and built to perform
- Own branded experiences for events and GTM: environments, collateral, swag, and conference presence that feel unmistakably Modal
- Help codify the brand as it matures: design language, principles, and the rules that hold it together
- Mentor and critique the work of other designers, helping the studio's output stay coherent and ambitious as it scales
- Move quickly without sacrificing quality
Requirements:- 7+ years of brand design experience, building brands for technically complex products - developer tools, infrastructure, or AI. You know how to make something deeply technical feel compelling and clear.
- High influence, Low ego: You work well with others, share credit freely, and act as force for positivity within the brand team
- A portfolio that demonstrates exceptional typography, color, composition, and a recognizable point of view
- Experience designing brand systems that extend from identity to motion to web - the more the better
- Ability to interpret and contribute to brand strategy
- Someone who takes ownership seriously: you drive work to completion, raise the quality bar, and build structures that let others do the same
- Strong taste, and the ability to defend it. Has opinions, backs them up, takes feedback well
