TikTok

Measurement Partner, Entertainment & Gaming

TikTok$121K — $220K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in digital advertising or large marketing organizations
  • Strong time-management and goal-oriented skills
  • Ability to provide guidance on decision-making processes
  • Experience with measurement models like incrementality and attribution
  • Proven track record in problem-solving through analytical methods

Responsibilities

  • Collaborate with clients and agencies to enhance their measurement strategies
  • Consult strategically with revenue and product teams
  • Analyze data for advanced analytics projects tailored to clients
  • Ensure client feedback is incorporated into product and partnership strategies
  • Build innovative solutions in a fast-paced environment

Benefits

  • Medical, dental, and vision insurance from day one
  • 401(k) savings plan with company match
  • Paid parental leave and 10 paid holidays per year
  • Short-term and long-term disability coverage
  • Generous paid personal and sick leave policies
Full Job Description
Responsibilities

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success. Responsibilities - Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform - Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients - Analyze data to develop advanced analytics projects tailor-made for clients to prove that TikTok works - Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Qualifications

Minimum Qualifications: - 5+ years of experience with digital advertising or large marketing-related organizations - Exceptional time-management and goal-oriented task-management skills is a must - Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill - Familiarity with experiment, incrementality, attribution, Marketing Mix Model analyses as well as experience in Sales Lift measurement Preferred Qualifications: - A track record of inferential problem-solving through experimental design and analytical methods - A track record of driving client decisions with clear communication and team collaboration - Experience with advertising agencies or complex marketing data-driven organizations preferred - Interest in working in a fast-paced environment with global talent - Experience with executing custom analytical work where SQL and R are a plus; Practical experience operating within data for an at-scale business preferred - Familiarity and experience within RMN and/or privacy-first innovation for measurement systems a plus

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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