Salesforce

Marketing Strategy & Operations, Lead, Global Marketing Analytics

Salesforce$117K — $177K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in an analytical role
  • Mastery of technical writing in PRD format
  • Proficient in Excel/Google Sheets and Tableau Desktop
  • Strong data exploration, analysis, and storytelling skills
  • Familiarity with marketing practices and KPIs
  • Detail-oriented with strong time management skills
  • Proactive in developing solutions to unstructured problems

Responsibilities

  • Lead large-scale cross-functional initiatives and manage ambiguity
  • Apply marketing analytics knowledge to identify data-driven opportunities
  • Drive improvements to data quality, efficiency, and scalability
  • Synthesize analytical findings into clear campaign requirements
  • Propose and execute new projects addressing business gaps
  • Facilitate discussions with stakeholders for data-driven strategies
  • Integrate AI and tools into workflows for efficiency gains
  • Coach and mentor junior team members on best practices

Benefits

  • Flexible hybrid work environment with three days in-office
  • Support for personal and professional development
  • Access to AI tools to enhance work efficiency
  • Emphasis on work-life balance
  • Opportunities for mentorship and team collaboration
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

The Experience
You'll join the Global Marketing Analytics team's Campaign Operations group, the center of excellence that sets global standards for how campaigns, dashboards, metrics, and data science analyses are built and used across Salesforce's marketing organization. As Marketing Operations Lead, you'll sit at the intersection of marketing strategy and technical execution, translating business needs into clean, source-of-truth reporting that shapes decisions at the highest levels. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

  • Lead full, large-scale cross-functional initiatives independently, managing ambiguity and contributing directly to the team's analytics roadmap and priorities

  • Apply expert marketing analytics knowledge of the sales/marketing funnel and campaign hierarchies to identify new opportunities based on data-driven insights

  • Drive major improvements to data quality, efficiency, and scalability by partnering closely with product and engineering teams

  • Synthesize complex analytical findings into clear campaign requirements, including when navigating conflicting input from VP+ stakeholders

  • Propose and execute new projects based on identified business gaps, cover team gaps, and implement process improvements

  • Partner directly with business stakeholders to understand their needs and facilitate cross-functional discussions that influence data-driven strategy

  • Integrate AI and agent tools into standard project workflows to drive measurable efficiency gains, and document and share best practices with the broader team

  • Act as a subject matter expert, coaching and mentoring junior team members on analytical tools, campaign best practices, and communication standards


You're Our Person If...

  • You have 5-7 years of experience in an analytical role

  • You've mastered technical writing in PRD format, including defining "if-this-then-that" logic and edge cases with precision

  • You're highly proficient in Excel/Google Sheets and proficient in Tableau Desktop or a similar data visualization tool for parsing large datasets

  • You have strong data exploration and analysis skills, with the ability to derive actionable insights and guide decision-making

  • You're familiar with marketing practices, KPIs, and marketing analytics

  • You have experience using data storytelling tools like Google Slides or PowerPoint, with excellent written and oral communication skills

  • You're detail-oriented with strong time management and prioritization skills in unstructured environments

  • You take initiative in developing solutions to unstructured problems and communicating results to key stakeholders

  • You have experience working across cross-functional teams and stakeholders


Even Better If...

  • You have Salesforce experience or product knowledge

  • You have marketing analytics or marketing operations experience

  • You have enterprise (B2B) marketing experience

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

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Join Salesforce today and be part of a company that's shaping the future of technology, fostering a culture of innovation, and building a more equitable world.
Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ

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