As the Marketing Specialist II, you will support product and brand growth through the execution and optimization of integrated marketing initiatives. This role independently drives assigned marketing projects, develops content and sales enablement tools, and analyzes campaign performance to drive continuous improvement. Working closely with the marketing manager, sales, product management, and corporate marketing teams, Marketing Specialist II serves as a key resource in executing marketing strategies that support business objectives and customer engagement.

WHAT YOU'LL BE DOING

• Execute multimedia marketing campaigns for key product releases for assigned products, brands, and market segments.

• Support campaign planning and execution for assigned brands’ multimedia campaigns for product launches, promotions, and strategic initiatives.

• Identify topics and educational opportunities for rep communications, webinars, blogs, social media, videos, and white papers.

• Develop and distribute clear, actionable content for sales representatives and channel partners, including email and social media campaigns. Refine messaging strategy and implement improvements as needed.

• Partner with media & communications specialist to identify paid media opportunities for assigned brands including advertorials, print publication ads, rep promotions, and press releases.

• Identify, develop, and maintain marketing collateral, including catalogs, sales sheets, manuals, case studies, and other sales enablement materials.

• Ensure content on assigned websites and product pages is current and accurate.

• Influence go-to-market messaging and content strategy for product displays, sales tools, presentations, and customer-facing materials.

• Support planning and execution of trade shows, customer events, and displays.

• Facilitate market research and analysis on distribution channels, customer needs, industry trends, and opportunities.

• Serve as a resource to internal stakeholders, sales teams, and customers by providing product, market, and marketing expertise.

• Lead assigned projects and contribute to process improvement and cross-functional initiatives.

• Analyze campaign, website, and content and interpret performance trends to optimize channel mix, messaging, or investment to inform future strategy.

• Collaborate with product management, sales, engineering, and corporate marketing to align messaging, campaigns, and launches.

• Other duties as assigned.

WHAT YOU SHOULD HAVE

• Education: 4 Year / Bachelor Degree preferred

• 4-6 years of relevant work experience in marketing, public relations or advertising required.

• 3–5 years of experience planning and executing integrated marketing campaigns across print and digital channels; B2B marketing experience preferred.

• 3–5 years of experience developing marketing content, including sales collateral, email campaigns, web page copy, presentations, and customer communications.

• Experience managing multiple marketing projects simultaneously and collaborating with cross-functional teams to meet deadlines and business objectives.

• Experience with Microsoft 365 (Word, PowerPoint, Excel, Teams)

SOMETHINGS WE THINK YOU SHOULD KNOW

• Travel: minimal travel required

• Work Arrangement: Hybrid

COMPENSATION & BENEFITS

Greenheck Group takes pride in providing competitive pay along with a comprehensive benefits package as part of our total rewards program.  The starting base pay range for this position is $77,235-$95,408 and may vary based on factors such as job-related knowledge, skills, experience, and performance.  With best-in-class benefits, you can be the best you, and together, we can be the best in the industry.  Visit our Perks & Benefits page for more information on these offerings:

• Health & Family Support

• Financial Security

• Learning & Development

• Rewards & Recognition

• Wellbeing & Mental Health

• Work-Life Balance

• Fun Perks

SPECIAL NOTATION

The preceding statements are intended to describe the general nature and level of work being performed by people in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills. The Employer retains the right to change or assign other duties to this position.

PHYSICAL REQUIREMENTS

Work is performed in an office environment and requires the ability to operate standard office equipment, such as a computer and phone. Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial motions of the wrists, hands, and/or fingers. The person is required to have close visual acuity to perform an activity such as: preparing and analyzing data, and figures; transcribing; viewing a computer terminal; extensive reading. Occasional mobility required to attend in-person meetings and complete various office tasks.