The Senior Manager role within the Marketing Activation team is an exciting opportunity to sit at the center of CMO decision making, applying research and insights to program briefs and directional proposals, overseeing campaign strategy application and deployment, and closely collaborating with Creative, Media, Comms, Research & Data Analytics, and the Business Unit among other groups. This position will be responsible for driving and supporting initiatives across Consumer Mobility Marketing, including Value Prop and Device Launches. The role will focus on General Market initiatives.

The primary responsibilities associated with this position include:

• Shaping yearly and quarterly strategies and narratives to deliver on key business/marketing objectives.

• Serving as the strategic lead on individual initiatives to drive customer acquisition as well as retention.

• Partnering with business unit leaders on priority objectives.

• Analyzing business and consumer data across key audiences and cultural / sales heat moments.

• Partnering on research to uncover consumer perceptions, test strategies and optimize messaging.

• Crafting insight-led, data-driven briefs, GTM and channel plans.

• Providing strategic guidance and feedback to cross-functional teams.

• Partnering with Creative leads and agencies to develop campaign work.

• Collaborating on media plans, tactics and integrations.

• Developing toolkits to guide tactical executions.

• Building campaign learning agendas and post-mortems to drive effectiveness and establish best-practices.

• Stakeholdering plans with peers and leaders.

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Strong communication skills - written, verbal and deck-building.

• Experience developing marketing/campaign/comms strategies and plans.

• Experience with consumer research, in-market tracking and creative optimization.

• Experience building cross-functional relationships and influence.

• Experience presenting to senior leadership.

• Experience managing multiple high-visibility, high-complexity projects simultaneously.

• Experience at a creative and/or media advertising agency

• An MBA or other related advanced degree

• Proficiency with research, data analytics, and/or AI tools

If Verizon and this role sound like a fit for you, we encourage you to apply even if you dont meet every even better qualification listed above.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, weve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.