Role SummaryAre you the person who can turn a roadmap into a launch that actually fires on time? We're looking for a Go-to-Market
Program Manager to own the operating cadence that translates AdvancedMD's product roadmap into successful market launches. In this role, you'll manage end-to-end launch orchestration across every product launch; coordinating dependencies, timelines, and deliverables across Product, Marketing, Sales, Customer Success, and Enablement so that each launch fires with the right cross-functional readiness. This is a foundational hire for a newly built Product Marketing function, with significant latitude to shape process, tooling, and cadence from the ground up.
If you're a process-builder who thrives on bringing order to cross-functional complexity, and you're energized by building the operating rhythm that a growing function doesn't yet have - we'd love to meet you.
Essential Job Duties:Launch Program Management (Core Mandate):- Own the master launch calendar and program plan across all launches, regardless of size or complexity
- Run the weekly (or launch-cadence-appropriate) cross-functional sync for each active launch: prepare materials, facilitate the meeting, capture decisions and action items, and distribute follow-ups
- Track dependencies and gate criteria across workstreams (Product, PMM, Sales Enablement, CS, Marketing) and proactively surface risks before they become blockers
- Maintain the tiered launch framework (Tier 0-3) and associated templates, ensuring the right level of process rigor is applied to each launch based on revenue threshold and timeline
- Serve as the operational owner of the launch tooling stack (e.g., Monday.com), keeping launch status, timelines, and materials current and visible to stakeholders
- Produce clear, concise launch status reporting for leadership - translating cross-functional detail into an executive-ready view
Go-to-Market Channel Orchestration:- Partner with GTM channel owners (Sales, Sales Enablement, Marketing, Partner/Channel where applicable) to define what needs to happen, by whom, and by when for each launch
- Sequence channel-specific deliverables (enablement assets, sales plays, campaign timing, training) against the master launch timeline so nothing fires out of order
- Identify and resolve scheduling conflicts or resourcing gaps across channels before they impact launch timing
Beta / EA / GA Governance (Growth Mandate):- Formalize a structured, GTM-inclusive Beta / EA / GA review process at AdvancedMD, in partnership with the Product & Tech Operations team - ensuring enablement and go-to-market readiness are part of the milestone conversation
- Convene the right stakeholders - Product, Engineering, Enablement, and GTM - at each milestone checkpoint so readiness is assessed across technical, enablement, and go-to-market dimensions
- Own the cadence and documentation for milestone reviews: clear entry/exit criteria for Beta, EA, and GA, who signs off, and what "ready" means from each function's perspective
- Partner with the Product & Tech Operations program management function on the technical/product side of milestone tracking, while owning end-to-end accountability for the enablement and GTM readiness lens
- Partner with the Head of Product Marketing on customer-facing roadmap visibility, helping translate what's coming and when into a format appropriate for external and field-facing communication
- This mandate is expected to build over the role's first 90-180 days as the Program Manager establishes cross-functional credibility and relationships; it is a partnership and process-design responsibility, not a unilateral gatekeeping one
What You'll Need to Get the Job Done:
- BA/BS required, MBA preferred
- 3-5+ years of experience in program/project management, GTM operations, or launch management within a B2B SaaS company
- Demonstrated ability to manage multiple concurrent workstreams and cross-functional stakeholders without formal authority over them
- Strong executive communication skills - able to distill complex, multi-team status into a clear, concise summary for leadership
- Hands-on experience with program/project management tooling (e.g., Monday.com, Asana, Jira) and comfort building and maintaining process infrastructure from scratch
- A process-builder mindset: comfortable operating in a function that is still being defined, and taking ownership of designing the process rather than waiting for it to be handed down
- Excellent organizational skills and high attention to detail, with the judgment to know when to escalate versus resolve independently
What Will Make us LOVE You- Experience in healthcare technology, EHR, or another regulated-industry SaaS environment
- Prior exposure to product launch, release management, or beta/GA milestone processes
- Experience partnering directly with Product Marketing and/or Product Management functions
- Comfortable with ambiguity - sees big, undefined problems and builds structured plans to answer the open questions, rather than being intimidated by them
- Insight-driven - translates research and insights into thoughtful go-to-market plans that deliver real business results
- Range - equally at home shaping a business case for the executive team as fine-tuning the specific language that shows up in front of a customer, and knows which register a given moment calls for
- Organized - strong project management skills, able to manage multiple projects simultaneously as the hub of the wheel keeping things on track
Work Environment- Hybrid office arrangement in the South Jordan, Utah office location. In Office training, with opportunity to work up to a flexible hybrid format. Remote work is contingent upon individual role, team structure and alignment to role KPIs.
What We Offer:
- Competitive compensation and total rewards benefits
- Comprehensive health, dental, and vision insurance
- 401(k) with generous company match
- Paid time off and holidays
- Hybrid and remote work opportunities
- Career growth and development support
- Collaborative, team-oriented culture
