Marketing Professional Senior - SEO & AI Search Optimization

Jefferson Health System

• $80K — $95K *
Philadelphia, PA 19120In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of experience in SEO, including AI search technologies
  • Proven knowledge of technical SEO and website architecture
  • Experience with link-building and content strategies
  • Strong analytical skills with proficiency in SEO tools
  • Ability to communicate technical concepts to non-technical stakeholders
  • Associates Degree required; Bachelor's preferred
  • Relevant SEO certifications (e.g., SEMrush, MOZ) are preferred

Responsibilities

  • Develop and execute comprehensive SEO strategies for various digital platforms
  • Audit and optimize the search user journey to improve conversion rates
  • Conduct thorough keyword research and competitor analysis
  • Implement link-building and content strategies to enhance domain authority
  • Optimize search visibility across diverse AI-generated answer surfaces
  • Manage SEO and SEM platforms for data-driven insights and improvements
  • Review and analyze web page elements for SEO and AI performance

Benefits

  • Comprehensive medical, dental, and vision insurance packages
  • Retirement plans and flexible spending accounts available
  • Tuition assistance and discounts after qualifying service
  • Short- and long-term disability coverage
  • Access to voluntary benefits and group insurance rates
Full Job Description

Job Details

This role is responsible for developing and advancing SEO strategies that improve organic visibility, content discoverability, and digital performance across traditional search engines and emerging AI-enabled search experiences. The position partners across marketing, content, analytics, and digital teams to optimize technical and on-page elements, strengthen search presence, and help ensure content is structured for effective retrieval, citation, and engagement across evolving search and answer environments.

Job Description

  • Develop and execute SEO strategies to increase organic visibility across traditional search, AI-powered search experiences, AI Overviews, and AI browsers for websites and other digital properties.
  • Assess and optimize the search user journey through conversion by continually auditing rankings, referrals, and website technical configuration for SEO, answer engine optimization, and AI discovery opportunities, and provide actionable recommendations for improvement.
  • Conduct keyword research, analyze conversational queries and emerging AI search behavior, and evaluate competitor positioning to identify opportunities for improved organic rankings, citations, and discoverability.
  • Develop and implement link-building and content strategies for sites, campaign pages and blogs to improve organization page rank and domain authority.
  • Optimize search visibility across featured snippets, knowledge panels, maps, AI Overviews, local search, business profiles, and other emerging AI-generated answer surfaces.
  • Manage SEO and SEM platforms to support benchmarking, keyword intelligence, competitive analysis, and AI visibility insights, and apply findings to inform optimization strategies and best practices.
  • Serve as a subject matter resource for SEO and AI-enabledsearchby providing guidance, education, and consultation to internal stakeholders as needed.
  • Review and analyze key pages to assess the effectiveness of body copy, headlines,headertags, page structure, and content formatting for both traditional SEO performance and AI extraction, citation, and summarization.
  • Develop and deliver SEO performance reports and insights for marketing teams and business stakeholders, including visibility across traditional search, AI Overviews, answer engines, and other AI-driven discovery channels.
  • Identify opportunities to enhance web architecture, internal linking, and content organization to improve visibility and retrieval across search engines, AI Overviews, answer engines, and AI browsers.
  • Ensure search strategies are optimized for AI Overviews, answer engines, AI browsers, and other AI-powered search and retrieval technologies.

Professional Knowledge
 Suggested subjects and topics to stay informed of. 

  • AI-enabled search, AI Overviews, answer engines, technical SEO automation, structured data, and content discoverability.

Suggested trade publications, associations, Influencers, andotherinformation sources to be followed.

  • Search Engine Land, Search Engine Journal, Moz, and other reputable SEO and AI search resources.

Other/Additional Information 

Add any additional information specifically related to this Role, not included in prior sections. 

  • Knowledge of SEO principles, technical website architecture, structured data, schema markup, and emerging AI-enabled search practices. 

  • Strong analytical, technical, and communication skills, with the ability to translate performance data into actionable recommendations.

  • Ability to support content quality, user experience, technical optimization, and cross-functional collaboration. 

Education and Certification Requirement

Associates Degree Required, Bachelors Preferred

SEO (e.g., SEMrush, ClickMinded, MOZ, etc.)  Preferred

.

Work Shift

Workday Day (United States of America)

Worker Sub Type

Regular

Employee Entity

Thomas Jefferson University

Primary Location Address

1101 Market, Philadelphia, Pennsylvania, United States of America

Benefits

Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

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* Ladders Estimates

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