Manager of SEO (Lead Science)

DealerOn

$69K — $102K *
US-AnywhereRemote in United States
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree or equivalent experience in a related field
  • 4+ years of SEO experience
  • 5+ years of management experience
  • Excellent attention to detail in written and verbal communication
  • Familiarity with SEO/Site auditing tools like Screaming Frog
  • Skilled in content writing and editing
  • Proficient in Microsoft Excel and Word
  • Strong knowledge of Google Analytics and data analysis
  • Advanced experience in Local SEO

Responsibilities

  • Oversee all SEO account work and personnel management
  • Perform quality control on tasks by SEO Consultants and Specialists
  • Manage hiring, termination, and oversight of SEO team members
  • Conduct monthly audits on SEO team deliverables
  • Participate in sales demos with the sales team
  • Perform technical SEO audits on non-SEO client sites
  • Facilitate communication between departments
  • Support projects aligned with departmental OKRs and initiatives
  • Develop training programs for SEO staff in collaboration with the Training team

Benefits

  • Medical, dental, and vision insurance
  • Company-matched 401K plan
  • Flexible PTO and sick leave
  • 6 weeks paid parental leave
  • 8 paid national holidays
  • Company-paid basic life insurance
  • Voluntary supplemental life insurance
  • Voluntary long-term/short-term disability insurance
  • Voluntary pet insurance
  • Optional healthcare/dependent care FSA account
Full Job Description
Job Description:

Lead Science is a division of DealerOn, an industry leading digital business enabler to the automotive, powersports, home services, and legal industries. Our platform and products provide our clients with the ability to effectively market, engage, and transact with consumers. Our proven track record and successful growth are a result of our hyper-focus on driving in-market traffic and converting prospects to customers for our clients.

The Manager of SEO will be responsible for overseeing all account work, personnel, and client communication related to the SEO team. The Manager of SEO is responsible for answering difficult questions, putting out major client fires, guiding ongoing tactic and strategy adjustments, developing and performing ongoing training for the SEO team, handling all day-to-day personnel issues, performing sales demos upon request, and performing technical SEO audits on non-SEO clients. This role is an exciting opportunity to develop a cutting-edge SEO service in new, highly competitive verticals.

Essential Functions:

  • Ongoing tactic and strategy adjustments for client book of business, overseeing SEO Consultants
  • Quality control for all initial and recurring tasks completed by SEO Consultants and Specialists e.g. optimizations, linkbuilding, review responses, blog posts, social media posts, reports, and client deliverables
  • Hire, terminate, and oversee employees within the department
  • Lead monthly audits on all work being performed on the SEO team
  • Run demos with the sales team
  • Perform SEO audits on non-SEO client sites
  • Manage communications between departments
  • Execute and support projects that contribute to department OKRs, roadmaps, and churn initiatives.
  • Work closely with the Training team to develop education and skill development for the SEO department


Required Skills/Experience:

  • Bachelor's Degree or equivalent industry-specific experience
  • Minimum of 4 years SEO experience
  • 5 years management experience
  • Excellent attention to detail, especially with communication (written and verbal)
  • Experience with SEO/Site auditing tools (Screaming Frog)
  • Excellent content writing and content editing ability
  • Proficient in Microsoft Tool Suite (Excel and Word)
  • Proficient in Google Analytics and data analysis
  • Advanced experience in Local SEO


Preferred Skills/Experience:

  • Advanced HTML and CSS knowledge
  • Experience working in multiple verticals within SEO (such as Legal, Home Services, and Health & Wellness)
  • PR and outreach experience
  • Experience managing processes for a large team of SEO Consultants


#LI-Remote

This position is open to US residents only.

The targeted salary range for this position is $69,800 - $102,600.

The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

Perks and Benefits:

Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:

  • Medical, dental and vision insurance
  • Company matched 401K plan
  • Flexible PTO + Sick Leave
  • 6 weeks paid Parental Leave
  • 8 Paid National Holidays
  • Company-paid basic Life Insurance
  • Voluntary supplemental Life Insurance
  • Voluntary long-term/short-term disability insurance
  • Voluntary Pet Insurance
  • Optional Healthcare/Dependent Care FSA Account


The pay range for this role is:

69,800 - 102,600 USD per year (Remote (United States))

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