Ubisoft

Marketing Product Manager

Ubisoft • $70K — $95K *
Montreal, QC H1A 0A1In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Strong expertise in PC gaming and the indie ecosystem.
  • Ability to simplify complex information into actionable content.
  • Bachelor's degree in marketing, business, or equivalent.
  • Understanding of indie culture and video game production processes.
  • Collaborative spirit and strong interpersonal skills.
  • Excellent attention to detail and ability to prioritize effectively.
  • Adaptable presentation style based on audience reactions.

Responsibilities

  • Define product positioning and key marketing messages for the Rainbow Six title.
  • Develop a comprehensive understanding of the game and its market.
  • Identify market trends and competitive benchmarks for positioning refinement.
  • Collaborate with development teams to align on creative features and gameplay systems.
  • Contribute to strategic discussions to enhance game appeal and commercial success.
  • Create foundational marketing assets for internal and external communication.
  • Produce detailed product reference materials to support understanding and promotion.

Benefits

  • Opportunity to work on a high-profile franchise in the gaming industry.
  • Collaborative work environment with cross-functional teams.
  • Access to resources for professional development and skill enhancement.
  • Engagement in strategic decision-making processes within a creative project.
Full Job Description
Job Description

As a Product Manager at Ubisoft, you will be responsible for defining and leading the product marketing strategy for a Rainbow Six title in order to develop a clear and distinctive positioning, enhance the game's appeal, and lay the marketing groundwork necessary for its commercial success.

You will be able to translate the game's creative vision, player expectations, and market trends into marketing strategies, messages, and assets that support product development and prepare for future launch campaigns.

WHAT YOU'LL DO
  • Define the product positioning, target audiences, value propositions, USPs, and key messages for this Rainbow Six title.
  • Develop a deep understanding of the game, its genre, its market, and its players in order to become the primary marketing expert for internal teams.
  • Identify opportunities arising from PC market trends, the indie ecosystem, and competitive benchmarks to continuously refine the product's positioning and differentiation.
  • Collaborate closely with development teams to provide a marketing and player perspective on features, gameplay systems, and creative directions when relevant.
  • Contribute to strategic discussions for the project to enhance the game's appeal and commercial potential.
  • Develop foundational marketing assets to effectively present, explain, and promote this title to marketing teams, partners, and players.
  • Produce product reference materials, including product pitches, deep dives, dev diaries, gameplay presentations, FAQs, and other content that fosters a deep understanding of the game.
  • Ensure consistency in messaging, narratives, and produced assets throughout development.
  • Collaborate with the Marketing Publishing team to ensure the product's foundational elements are effectively communicated to marketing campaigns.
  • Work closely with the development teams to ensure a shared understanding of the product's positioning, strengths, and opportunities.
  • Collaborate with the Research, User Research, and Analytics teams to continuously deepen our understanding of players, the market, and the competition.
  • Identify and recommend improvements to enhance the product's appeal and the quality of the marketing foundations developed during production.


Qualifications

WHAT YOU'LL BRING
  • Demonstrate strong expertise in PC gaming, the indie ecosystem, and player expectations to effectively guide product marketing decisions.
  • Excellent ability to synthesize and simplify information to transform complex topics into clear, engaging, and actionable messages and content.
  • A bachelor's degree in marketing, business, or the equivalent.
  • An understanding of indie culture and the video game production process.
  • A collaborative spirit.
  • Excellent interpersonal and communication skills, along with attention to detail and a sense of priorities.
  • A flexible approach to presentations: you can gauge an audience's reaction and adapt your style accordingly.
  • High adaptability in the face of frequent changes that occur during production.


Additional Information

About Ubisoft

Ubisoft Entertainment SA is a French video game company headquartered in Montreuil with several development studios across the world. It publishes games for several video game franchises, including Assassin's Creed, Far Cry, Just Dance, Prince of Persia, Rayman, Raving Rabbids, and Tom Clancy's. The company's largest development studio is Ubisoft Montreal in Canada, which is responsible for the development of Assassin's Creed, Far Cry, and Watch Dogs, among others. Ubisoft is the fourth largest publicly traded game company in the Americas and Europe in terms of revenue and market capitalization, after Activision Blizzard, Electronic Arts, and Take-Two Interactive. The company has over 18,000 employees and has development studios in 35 countries. Ubisoft's revenue for the fiscal year 2020-2021 was ?2.2 billion.
Learn more about Ubisoft
Size
20,665 employees
Industry
Media
Founded
1986
NASDAQ
UBSFY
* Ladders Estimates

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