About the Team:You will partner closely with Marketing Operations leadership to bring the vision for Marketo to life, playing a key role in how lifecycle, lead scoring, routing, and campaign frameworks are built, maintained, and optimized. This role is both strategic and hands-on, requiring deep expertise in Marketo to ensure the platform operates efficiently while enabling marketing teams to execute with speed and consistency.
You'll also work closely with campaign stakeholders to support program builds, troubleshoot issues, and uphold best practices across execution.
About the Role: This role sits at the core of how marketing scales, integrates, and drives measurable impact at AlphaSense. As a Marketing Operations Manager, you will help support the ownership and operational execution of our Marketo instance, translating strategy into scalable, high-performing systems and processes.
This position offers the opportunity to influence how marketing automation scales within a growing organization while remaining deeply embedded in day-to-day operations. You'll play a critical role in ensuring Marketo is not only well-managed, but continuously evolving to support business growth.Your success in this role requires a balance of technical expertise, operational excellence, and strong collaboration. You are comfortable owning complex systems while partnering closely with others to execute, improve, and scale. You bring a proactive mindset, attention to detail, and a strong understanding of how marketing automation supports the full customer lifecycle.
Who You Are: - 5-10 years of experience in marketing operations or marketing automation
- Strong hands-on experience with Marketo, including campaign builds, lifecycle processing, and system management
- Experience supporting lead scoring, routing, and lifecycle frameworks
- Familiarity with CRM systems (Salesforce strongly preferred) and marketing-to-sales processes
- Familiarity with MAP (Marketo strongly preferred)
- Familiarity with our core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred
- Ability to troubleshoot technical issues and manage system integrations
What You'll Do:Supporting Marketo Ownership & Operational Execution- Partner with Marketing Operations leadership to support the overall ownership and evolution of the Marketo instance
- Execute the operational vision for Marketo, including lifecycle processing, lead scoring, routing logic, and system workflows
- Build, maintain, and optimize smart campaigns, nurture programs, and operational processes that support scalable marketing execution
Managing Data Flow, Integrations & Sync- Support and maintain integrations between Marketo and CRM (Salesforce preferred) and other marketing tools
- Monitor and troubleshoot sync issues, ensuring accurate and timely data flow across systems
- Help maintain data integrity within Marketo through ongoing governance, normalization, and system checks
Enabling Campaign Operations & Execution- Support campaign builds across teams, including program setup, list imports, segmentation, and token population
- Partner with stakeholders to ensure campaigns are executed in alignment with best practices and operational standards
- Troubleshoot campaign issues and provide hands-on support to keep programs running smoothly
For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience/expertise and may vary from the amounts listed below.
You may also be offered a performance-based bonus, equity, and a generous benefits program.
Base Compensation Range
$89,000-$133,000 USD
