Marketing Manager
Position Summary:
Trillium is seeking an organized and execution-focused Marketing Manager to lead multi-channel campaigns across our taprooms, restaurants, e-commerce, and wholesale operations. Acting as the central project lead for the marketing department, this role translates broad company strategies into well-orchestrated promotional rollouts, guest retention initiatives, and cohesive brand experiences. The Marketing Manager directly supervises the Social Media & Content Specialist, keeping marketing operations on schedule and aligned with brand standards.
Job Duties & Responsibilities
Strategic Execution & Team Leadership - Campaign Management: Build, coordinate, and execute multi-channel marketing plans for targeted sales and hospitality initiatives.
- Team Supervision: Direct and coach the Social Media & Content Specialist, reviewing content calendars, publishing cadences, and creative output to align with campaign goals.
- Brand Stewardship: Ensure unified brand voice, messaging, and visual identity across all physical venues and digital touchpoints.
- PR & Media Relations: Serve as the primary contact for press inquiries, pitching stories and product launches, coordinating interviews and media visits, and tracking coverage to support brand awareness and campaign goals.
Multi-Channel Retail & Merchandising Support - Merchandise & Product Releases: Coordinate launch plans for merchandise and new product drops, including visual presentation decks, inventory support, and display standards across physical and digital retail channels.
- Collateral & Operations: Manage the creation and distribution of venue/restaurant materials (e.g., service guides, campaign briefings, sell sheets) and wholesale sales enablement tools (sell sheets, POS assets, digital toolkits).
Digital Presence, E-commerce & Guest Retention - Loyalty & Email Marketing: Oversee day-to-day operations for customer loyalty platforms and manage scheduled email marketing campaigns from layout to deployment.
- E-Commerce: Create and execute a sales plan for achieving e-commerce sales budget for beer, spirits, RTDs, and merchandise
- Guest Retention: Deploy guest feedback capture and surveys as directed to collect customer data and report guest satisfaction metrics back to the hospitality team for operational impact.
- Digital Maintenance: Partner with internal teams on website updates, menu listings, and digital advertising opportunities while managing multi-location Google Business profiles and local SEO accuracy.
Analytics & Insights - Performance Tracking: Monitor and report on email, loyalty, website, survey, and campaign metrics to leadership.
- Optimization: Use data insights to refine tactical planning, communication strategies, and operational performance across future campaigns.
Additional duties may be assigned as necessary.
Desired Qualifications & Abilities
Qualifications & Experience
- Experience: 3-7 years of marketing experience, preferably in hospitality, craft beverage, CPG, or event production.
- Leadership: Demonstrated experience managing direct reports or delegating tasks to creative/digital team members.
- Technical Proficiency: Hands-on experience with loyalty platforms, email marketing software, Google Business management, and basic customer feedback/survey tools.
- Core Competencies: Exceptional project management and operational execution skills, solid copywriting and visual sensibility, strong collaborative mindset, and high attention to detail.
Benefits
- Medical, dental and vision benefits with no wait period
- Short term disability and life insurance
- 401K plan with generous match with no wait period
- Performance Incentive Bonus
- Paid time off
- Educational Reimbursement Program
- MBTA Pass discount
- PPE Reimbursement
- Trillium Comp Card
- Trillium discounts
- Philanthropy program
- Employee gym
Pay Range: $85,000 - $95,000 per year
