Marketing ManagerDepartment: Marketing
Employment Type: Full Time
Location: US
Reporting To: Caleb Clarke
Compensation: $90,000 - $100,000 / year
DescriptionNewfire Global Partners is looking for a Marketing Manager who will serve as the operational and creative backbone of the marketing team, ensuring all content, campaigns, and brand outputs are delivered on time, on brand, and with a consistently high standard of quality. This is a commercially-minded role. Campaigns, assets and thought leadership initiatives are expected to move qualified prospects toward conversation, opportunity and booked revenue. This role bridges strategy and execution, supervising day-to-day team output while driving thought leadership initiatives that position Newfire as a credible authority across the high-impact industries we serve.
Role & responsibilities- Campaign Oversight: Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution.
- Demand Generation Support: Partner with the Digital Marketing Manager to ensure campaigns are built to generate qualified leads, feed nurture programs, and convert interest into sales conversations.
- Thought Leadership: Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts and guiding the development of high-value content assets.
- Social Media Strategy: Own social media strategy and execution for Newfire, developing platform-specific content plans that grow audience engagement and reinforce brand positioning.
- Cross-Team Communication: Act as the connective layer between the marketing team, ensuring information flows clearly and priorities remain aligned.
- Quality Control: Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy and audience relevance before final approval.
- Performance Monitoring: Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance over time.
You're a Perfect Match If You Have:- 4-6 years of marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity, ideally within a marketing agency or embedded client services environment.
- A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline.
- Demonstrated experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals.
- Strong content instincts with the ability to review and refine AI-generated copy, social assets and multimedia content for accuracy and impact.
- Hands-on experience with social media strategy, including platform-specific content planning, scheduling and performance analysis.
- Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts and guiding long-form content from concept to publication, with a clear line of sight to how those assets create demand.
- Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business.
- Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources.
- Strong project management skills with the ability to manage timelines and communicate proactively across teams.
- Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum.
Nice to Have:- Experience marketing within the healthcare, health tech or enterprise software industries.
- Familiarity with account-based marketing (ABM) programs targeting enterprise buyers.
- Experience supporting sales enablement efforts.
- Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo.
The OfferNewfire Global is committed to consistent compensation practices across our organization. Total compensation for this role is market driven, with a salary of
$90,000 - $100,000. Base pay is ultimately determined based on a candidate's skills, expertise, and experience. We also offer a comprehensive benefits package including medical, dental & vision coverage, health spending accounts, voluntary benefits, leave of absence policies, Employee Assistance Program, 401(k) program with employer contribution, Flexible work schedules and time-off policy, as well as company equipment for all new full-time US-based remote employees.
