Work Location:
Toronto, Ontario, Canada
Hours:
37.5
Line of Business:
Marketing
Pay Details:
$96,900 - $136,800 CAD
This position delivers marketing strategies to drive partnership and Loyalty program KPIs, including cardholder engagement, retention, and customer experience. The successful candidate will partner closely with Digital Performance Marketing, Business stakeholders, Creative Practice teams, and external partners, to develop, deliver and measure marketing programs.
With a strong strategic mindset, the successful candidate will balance innovative thinking with clear priorities, adapt to evolving strategies, and demonstrate the impact of marketing through measurable results. Reporting to the Senior Group Marketing Manager, this role operates as a pod owner within an agile framework, partnering with cross-functional stakeholders to deliver complex loyalty campaigns and translate business strategies into effective marketing plans.
Key Accountabilities:
• Marketing Strategies and Plans: Understands market and growth drivers, contributes to a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Understand the industry, competition and the factors that differentiate the organization.
• Influencing and relationship management: Build and manage strong relationships with agencies, business units, marketing partners, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in-market activity and effectively communicate the results.
• Build and Protect the Brand: Ensure integrated marketing campaigns are designed for a positive client experience and support the brand. Understand client journeys and support the business to deliver the brand through client experience.
• Build Innovative Solutions: Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems.
• Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Coordinate multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.
• Analysis and Problem Solving: Help to define the problem to solve, engaging stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.
Job Requirements
• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 7+ years relevant experience
• Experience leading marketing strategy in similar industry.
• Advanced knowledge of multiple marketing principles and disciplines (i.e., campaigns, media, targeted, one to one), strategy development, consulting principles, and proven ability to drive business results
• Innovative, customer-obsessed mindset with strong financial acumen to advocate for customer advice and experience.
• A self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task in a collaborative or independent setting
• Experienced in relationship management, working collaboratively and building relationships across teams and functions including agency and internal partners
• Strong communication and interpersonal skills
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
Additional Information:
We9re delighted that you9re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we9re committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you9re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You9ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
If you9re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.
We9re committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you9ve got everything you need to succeed in your new role.
Interview Process
We9ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if you9d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans Objet
